• Unlocking the Power of Virtual Office Websites for Real Estate Success

    The real estate industry is entering a new era where data access, client relationships, and online engagement are more important than ever. Virtual Office Websites (VOWs) give brokers and agents a unique advantage, offering consumers richer MLS information while building stronger, more direct relationships. WAV Group’s latest report explores how VOWs transform traditional websites into dynamic platforms for lead generation, client service, and sustainable business growth.

    Download the report to discover how a VOW can help you stay compliant, serve your clients better, and secure your position in today’s evolving market.

  • Understanding the Impact of Commission Structures on Brokerage Profitability and Growth

    Today’s real estate brokerages face a tough balancing act: offering attractive commission plans to recruit and retain agents while protecting their own profitability. In this exclusive report, WAV Group analyzes commission structures between two brokerages to uncover strategies for optimizing agent earnings, improving company revenue, and simplifying commission management. Whether validating an existing plan or exploring new strategies, this study offers valuable insights for any brokerage looking to strengthen its financial foundation and agent relationships.

    Download the report to learn how strategic commission analysis can drive growth and success.

  • Unlocking Compliance and Efficiency in the Growing Improve-to-Sell Market

    Today’s real estate landscape is shifting as homeowners increasingly invest in pre-sale improvements to maximize value and speed up transactions. The Evolution of Improve-to-Sell white paper by WAV Group explores how brokerages, agents, lenders, and service providers can overcome regulatory risks and operational inefficiencies through a compliant, integrated platform. Featuring insights on capital access, streamlined collaboration, and future-proof infrastructure, this report is essential for industry professionals looking to stay competitive and deliver greater value to clients.

    Download the white paper to discover how a compliant improve-to-sell ecosystem can drive profitability, efficiency, and customer satisfaction.

  • Is your Association's governance helping – or holding you back? The 2025 WAV Group Association Governance Effectiveness Study reveals what top-performing Associations are doing differently – and where others are falling short. This comprehensive national report uncovers the biggest barriers to progress, including board micromanagement, ineffective strategic planning, and outdated leadership structures. Download the full report to benchmark your own governance practices and discover clear recommendations for building a more effective, member-focused organization.

  • Brokers continue to invest thousands in productivity tools designed to help agents succeed—but many of those tools go underused. This new WAV Group study explores the growing disconnect between the technologies brokerages provide and the agent experience of accessing and using them. Based on a national broker survey, the findings reveal how fragmented systems and multiple logins are holding back adoption, training, and overall effectiveness. The report also highlights growing interest in centralized dashboards that provide single sign-on access to essential tools and real-time business insights. Nearly two-thirds of brokers believe a dashboard that consolidates listings, commissions, financial performance, market share, and other key metrics in one place would create a powerful competitive advantage. If your brokerage is serious about helping agents win and maximizing your technology investments, this study offers a clear path forward. Use discount code "Dashboard" at checkout for your free copy.
  • How One Association Reinvented Member Support With AI
    With membership value under increasing scrutiny, the Greater Rochester Association of REALTORS® (GRAR) knew they had to deliver more than just traditional benefits. They needed to provide real, on-demand solutions that meet agents where they are—day or night. This case study walks you through GRAR’s bold decision to embrace AI and launch ARDI, an AI-powered support tool that transformed how their members access information. From CE requirements to local regulations and real estate data, ARDI offers 24/7 answers across multiple platforms and in 25 languages.

    What You’ll Learn
    In this candid, behind-the-scenes report, you’ll learn how GRAR’s leadership approached innovation, the steps they took to launch ARDI, and the measurable impact it has had—from freeing up staff resources to delivering a dramatically better member experience. If your association is seeking new ways to demonstrate value, increase engagement, and future-proof member services, this case study is essential reading.

    Use promo code "ARDI" at checkout for a free copy

  • Optimizing Agent Technology Engagement with Centralized Information Platforms Are you spending thousands on technology for your agents and still struggling to track if it’s being used? You’re not alone. Almost 4 out of 5 brokerages say they’re not satisfied with their ability to monitor technology engagement. This eye-opening report uncovers why so many brokers face this challenge and offers practical solutions—like how a centralized dashboard can help your agents actually use the tools you’re providing, boost participation in training and events, and give you the transparency you need to measure ROI and make smarter tech decisions. Limited-time offer: Use code DASHBOARD at checkout for a free copy.
  • The AI Revolution in Real Estate Is Here. Are You Ready? It might feel safe to dip your toe in with a free ChatGPT account or a Word plugin, but let’s be clear: that’s not a strategy, it’s just a test. With new AI disclosure and data privacy laws taking effect in January, brokerages can no longer afford to treat AI like a playground. The stakes are higher now. You need structured policies, auditability across your operations, and technology partners who understand both the technology and the legal landscape. WAV Group is already working with leading brokerages to move beyond experimentation, helping them adopt enterprise AI solutions that protect their data, enhance agent performance, and position them for what’s next. Fluente, the AI operating system we help deploy, is designed specifically to bring real estate firms into Tier 3, intelligently, securely, and at a pace that fits their business. Don’t let your firm fall behind while others build AI into the core of their operations. For a limited time download a free copy of the report with code "3TIERS" at checkout.
  • Why MLSs Need MCP Servers: Maintaining Control in the AI Era

    The Biggest Shift in MLS Infrastructure Since IDX is just beginning—Model Context Protocol (MCP) servers are emerging as the new standard for powering AI-driven real estate tools. While some brokerages and technology companies are already exploring independent solutions, MLSs have a unique opportunity to lead this evolution by providing AI-ready access without giving up control. This WAV Group report explains how MLSs can implement MCP servers to stay at the center of innovation, while maintaining the governance, compliance, and data protections that define their value.

    Inside this report, you’ll learn:

    • What MCP servers are—and why AI tools depend on them
    • How MLSs can support modern workflows without compromising compliance
    • The business case for MCP: reducing costs, enabling innovation, and attracting partners
    • A practical roadmap to pilot and implement MCP safely and strategically
    AI is changing real estate. MLSs that start planning now will be best positioned to shape the future. Download now 

  • This essential guide distills proven strategies from WAV Group’s decades of hands-on consulting with the nation’s leading real estate firms. Packed with actionable insights on agent compensation, business intelligence, technology adoption, recruiting balance, and operational best practices, this guide is designed to help brokers strengthen their margins, scale operations, and build lasting value. This comprehensive report is co-authored by Victor Lund, founding partner of WAV Group, who has advised hundreds of the largest brokerages, MLSs, and technology firms in North America, and Ron Hurak, a renowned brokerage profitability strategist and technologist who has guided firms of all sizes to achieve financial success. Whether you lead an independent brokerage or a franchise, this guide gives you the playbook for long-term success in an increasingly competitive market. Limited time: Download free with code Profit at checkout

  • Get a free copy of the report with discount code FLOOR PLAN at checkout!   Listings with floor plans aren’t just a nice touch—they’re a proven driver of results. Our new WAV Group Floor Plan Consumer Interest Survey reveals that adding a floor plan can mean higher engagement, more time spent on the page, and stronger buyer interest. In today’s market, where every click and every lead counts, this is one of the simplest ways to give your listings an edge. You wouldn’t upload a listing without a picture, would you? Floor plans are the next step in consumer demand as technology has improved and the results speak for themselves. The data is clear: 82% of consumers want the real estate industry to require floor plans on every listing. This report breaks down what features buyers value most, how floor plans influence perceptions of professionalism, and how leading MLSs are already making them standard. If you’re looking for actionable insight to improve listing performance and deliver what consumers are asking for, you’ll find it here. Download for free with code - Floor Plan - at checkout.