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    The Virtual Office Website

    $50.00

    Unlocking the Power of Virtual Office Websites for Real Estate Success

    The real estate industry is entering a new era where data access, client relationships, and online engagement are more important than ever. Virtual Office Websites (VOWs) give brokers and agents a unique advantage, offering consumers richer MLS information while building stronger, more direct relationships. WAV Group’s latest report explores how VOWs transform traditional websites into dynamic platforms for lead generation, client service, and sustainable business growth.

    Download the report to discover how a VOW can help you stay compliant, serve your clients better, and secure your position in today’s evolving market.

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    The Evolution of Improve-To-Sell

    $50.00

    Unlocking Compliance and Efficiency in the Growing Improve-to-Sell Market

    Today’s real estate landscape is shifting as homeowners increasingly invest in pre-sale improvements to maximize value and speed up transactions. The Evolution of Improve-to-Sell white paper by WAV Group explores how brokerages, agents, lenders, and service providers can overcome regulatory risks and operational inefficiencies through a compliant, integrated platform. Featuring insights on capital access, streamlined collaboration, and future-proof infrastructure, this report is essential for industry professionals looking to stay competitive and deliver greater value to clients.

    Download the white paper to discover how a compliant improve-to-sell ecosystem can drive profitability, efficiency, and customer satisfaction.

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    Multiple Listing Options for Consumers Policy

    $50.00

    The original promise of IDX was simple: shared listings meant shared success. But over time, that cooperative spirit has been eroded by paper brokers and consumer portals that profit from referral fees while offering little in return. WAV Group’s latest report examines how the new Multiple Listing Options for Consumers Policy aims to restore balance—giving listing brokers more control, reducing reliance on outdated IDX displays, and reshaping the future of online home search.

    Download the report to understand how these policy changes create new opportunities for brokers to reclaim their voice, protect their listings, and better serve their clients.

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    Association Governance Effectiveness Study

    $50.00
    Is your Association's governance helping – or holding you back? The 2025 WAV Group Association Governance Effectiveness Study reveals what top-performing Associations are doing differently – and where others are falling short. This comprehensive national report uncovers the biggest barriers to progress, including board micromanagement, ineffective strategic planning, and outdated leadership structures. Download the full report to benchmark your own governance practices and discover clear recommendations for building a more effective, member-focused organization.

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    The WAV Group Brokerage Technology Utilization Study: Part 1

    $50.00
    Brokers continue to invest thousands in productivity tools designed to help agents succeed—but many of those tools go underused. This new WAV Group study explores the growing disconnect between the technologies brokerages provide and the agent experience of accessing and using them. Based on a national broker survey, the findings reveal how fragmented systems and multiple logins are holding back adoption, training, and overall effectiveness. The report also highlights growing interest in centralized dashboards that provide single sign-on access to essential tools and real-time business insights. Nearly two-thirds of brokers believe a dashboard that consolidates listings, commissions, financial performance, market share, and other key metrics in one place would create a powerful competitive advantage. If your brokerage is serious about helping agents win and maximizing your technology investments, this study offers a clear path forward. Use discount code "Dashboard" at checkout for your free copy.
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    Case Study: AI Transforming Member Support

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    How One Association Reinvented Member Support With AI
    With membership value under increasing scrutiny, the Greater Rochester Association of REALTORS® (GRAR) knew they had to deliver more than just traditional benefits. They needed to provide real, on-demand solutions that meet agents where they are—day or night. This case study walks you through GRAR’s bold decision to embrace AI and launch ARDI, an AI-powered support tool that transformed how their members access information. From CE requirements to local regulations and real estate data, ARDI offers 24/7 answers across multiple platforms and in 25 languages.

    What You’ll Learn
    In this candid, behind-the-scenes report, you’ll learn how GRAR’s leadership approached innovation, the steps they took to launch ARDI, and the measurable impact it has had—from freeing up staff resources to delivering a dramatically better member experience. If your association is seeking new ways to demonstrate value, increase engagement, and future-proof member services, this case study is essential reading.

    Use promo code "ARDI" at checkout for a free copy

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    Broker Technology Utilization and Access Study – Part 2

    $50.00
    Optimizing Agent Technology Engagement with Centralized Information Platforms Are you spending thousands on technology for your agents and still struggling to track if it’s being used? You’re not alone. Almost 4 out of 5 brokerages say they’re not satisfied with their ability to monitor technology engagement. This eye-opening report uncovers why so many brokers face this challenge and offers practical solutions—like how a centralized dashboard can help your agents actually use the tools you’re providing, boost participation in training and events, and give you the transparency you need to measure ROI and make smarter tech decisions. Limited-time offer: Use code DASHBOARD at checkout for a free copy.
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    The Three Tiers of AI

    $50.00
    The AI Revolution in Real Estate Is Here. Are You Ready? It might feel safe to dip your toe in with a free ChatGPT account or a Word plugin, but let’s be clear: that’s not a strategy, it’s just a test. With new AI disclosure and data privacy laws taking effect in January, brokerages can no longer afford to treat AI like a playground. The stakes are higher now. You need structured policies, auditability across your operations, and technology partners who understand both the technology and the legal landscape. WAV Group is already working with leading brokerages to move beyond experimentation, helping them adopt enterprise AI solutions that protect their data, enhance agent performance, and position them for what’s next. Fluente, the AI operating system we help deploy, is designed specifically to bring real estate firms into Tier 3, intelligently, securely, and at a pace that fits their business. Don’t let your firm fall behind while others build AI into the core of their operations.  
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    Why MLSs Need MCP Servers

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    Why MLSs Need MCP Servers: Maintaining Control in the AI Era

    The Biggest Shift in MLS Infrastructure Since IDX is just beginning—Model Context Protocol (MCP) servers are emerging as the new standard for powering AI-driven real estate tools. While some brokerages and technology companies are already exploring independent solutions, MLSs have a unique opportunity to lead this evolution by providing AI-ready access without giving up control. This WAV Group report explains how MLSs can implement MCP servers to stay at the center of innovation, while maintaining the governance, compliance, and data protections that define their value.

    Inside this report, you’ll learn:

    • What MCP servers are—and why AI tools depend on them
    • How MLSs can support modern workflows without compromising compliance
    • The business case for MCP: reducing costs, enabling innovation, and attracting partners
    • A practical roadmap to pilot and implement MCP safely and strategically
    AI is changing real estate. MLSs that start planning now will be best positioned to shape the future. Download now 

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    Principles and Concepts for Operating a Successful Real Estate Brokerage

    $50.00
    This essential guide distills proven strategies from WAV Group’s decades of hands-on consulting with the nation’s leading real estate firms. Packed with actionable insights on agent compensation, business intelligence, technology adoption, recruiting balance, and operational best practices, this guide is designed to help brokers strengthen their margins, scale operations, and build lasting value. This comprehensive report is co-authored by Victor Lund, founding partner of WAV Group, who has advised hundreds of the largest brokerages, MLSs, and technology firms in North America, and Ron Hurak, a renowned brokerage profitability strategist and technologist who has guided firms of all sizes to achieve financial success. Whether you lead an independent brokerage or a franchise, this guide gives you the playbook for long-term success in an increasingly competitive market.
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    WAV Group Floor Plan Consumer Interest Survey

    $50.00
    Get a free copy of the report with discount code FLOOR PLAN at checkout!   Listings with floor plans aren’t just a nice touch—they’re a proven driver of results. Our new WAV Group Floor Plan Consumer Interest Survey reveals that adding a floor plan can mean higher engagement, more time spent on the page, and stronger buyer interest. In today’s market, where every click and every lead counts, this is one of the simplest ways to give your listings an edge. You wouldn’t upload a listing without a picture, would you? Floor plans are the next step in consumer demand as technology has improved and the results speak for themselves. The data is clear: 82% of consumers want the real estate industry to require floor plans on every listing. This report breaks down what features buyers value most, how floor plans influence perceptions of professionalism, and how leading MLSs are already making them standard. If you’re looking for actionable insight to improve listing performance and deliver what consumers are asking for, you’ll find it here.  

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    Sovereign AI and the Future of MLS Governance

    $50.00
    Artificial intelligence is changing how real estate data is accessed, interpreted, and shared. As conversational AI platforms like ChatGPT become the primary interface for property information, MLS organizations face a pivotal question: who controls how that data is delivered? This new WAV Group report—authored by our AI innovation division, Fluente—lays out a clear case for why only broker-authorized MLSs should publish property listings to Model Context Protocol (MCP) servers, the technology connecting MLS data directly to AI systems. The paper explains how MCP servers create a new distribution layer for real estate data and why traditional IDX and VOW rules no longer offer sufficient protection. Without policy updates, AI models could ingest and redistribute MLS data without oversight, repeating the mistakes of the portal era. The result would be weakened broker cooperation, inaccurate listings, and declining consumer trust—issues that threaten the very foundation of organized real estate. WAV Group outlines a practical governance framework to prevent that outcome. By establishing broker-authorized MCP publishing, MLSs can ensure every AI conversation about real estate begins with verified, professionally governed data. This approach protects the integrity of MLS information, preserves the role of brokers as trusted market stewards, and secures the MLS’s relevance as the industry’s source of truth in the intelligent-assistant economy.
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    How Ardi Helped MIBOR Deliver Smarter, Round-the-Clock Support

    $50.00
    Download for free with code Ardi at checkout When support calls started piling up and member expectations shifted to 24/7 service, MIBOR REALTOR® Association faced the same challenge every MLS and association is feeling right now: how to deliver faster, smarter, always-on support without losing the personal connection members count on. This case study shows exactly how MIBOR solved that problem. You’ll see how they implemented Ardi, an AI-powered assistant from Voiceflip, in just three weeks — and how that decision transformed their member experience. In this report, you’ll discover what worked, what surprised them, and what results they achieved in the first 90 days — including 3,200 member inquiries handled, 540 staff hours saved, and 75% of questions answered instantly. More importantly, you’ll see a real-world roadmap for bringing AI into your own organization the right way. Whether you lead an MLS, an association, or a member-driven organization, this is the blueprint for blending technology and trust.
    Download for free with code Ardi at checkout
  • the future of coming soon - WAV Group research
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    The Future of Coming Soon Status – 2020 White Paper

    $150.00
    "Coming Soon" is referred to as the time between the signing of a listing agreement with a seller and the go- live date in the multiple listing service. The National Association of REALTORS® MLS Policy does not provide a Coming Soon option, however this business practice is common in many market areas and a wide number of MLSs have a Coming Soon Policy today.
    The purpose of the WAV Group Coming Soon Policy Study is to help MLSs reflect the perspectives of brokers and agents in shaping Coming Soon policies.

    Please download this white paper to review the considerations.

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