WAV Group survey indicates that smartphone usage in real estate improves agent responsiveness, timely communication with clients, and real time-access to mls data anywhere.
Arroyo Grande, CA – September 25, 2007 – WAV Group, a leading provider of consultative services for the real estate industry, today released the WAV Group Smartphone Satisfaction Survey. The survey revealed that 78 per cent of real estate professionals who responded to the survey believe their smartphone has made them more responsive to clients, and more than 80 per cent of respondents said smartphones have helped them enhance their personal brand with current and prospective customers.
The survey, comprised of answers from more than 1600 real estate professionals from across the United States and Canada, gives insight to the type of REALTORS® that are using smartphones and the benefits they are seeing from increased mobility. The Smartphone Satisfaction Survey found that two thirds of REALTORS® purchased their first smartphone within the last 12 months.
Key findings of the survey include:
- BlackBerry® from Research In Motion has the highest satisfaction rating overall at 78 percent and ranked highest in nine out of 10 satisfaction rankings
- Users of smartphones mirror top producers – they sell more real estate than average
- 95 per cent of respondents use email on their smartphone at least once a week
- 86 per cent of respondents use a wireless MLS service at least once a week
More than 800,000 real estate professionals are projected to own a smartphone within the next year*. In order to help real estate professionals gain a competitive edge and increase their success rates through smartphone use WAV Group has also recently published a whitepaper titled: ‘Gaining an Edge in Real Estate with Smartphones’**. This paper reinforces that response time is key for client relationships and smartphones equipped with the right applications and features will not only increase response time, but increase productivity and reduce closing times and costs.
WAV Group’s Smartphone Satisfaction Survey can be found in its entirety at
Gaining an Edge in Real Estate with Smartphones by WAV Group can be accessed at
About WAV Group
WAV Group is a leader in providing consulting services to the real estate industry. The company is comprised of corporate executives with a depth of expertise in both the real estate market as well as the consumer market. The company has written studies for some of the largest organizations in the industry including the National Association of REALTORS®, California Association of REALTORS® and others. It has also authored several of its own studies including its annual MLS Technology Survey, Mid-Year Technology Update and others. The company also works with Multiple Listing Services, real estate firms, franchise organizations and technology vendors in the US, Canada and Europe. WAV Group has expertise in the areas of market research, strategic planning, MLS consolidation, product development, marketing, and technology evaluation, selection and implementation.
(i) According to NAR’s 2007 REALTOR Technology Survey (ii)Paper sponsored by Research In Motion.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners.