Last year WAV Group was given access to many of the top broker websites in the country to view thier traffic statistics.
The hope was that by sharing the aggregated data, many of the false myths of succeeding online would be dispelled.
As it turns out, SEO is not a big deal (despite some websites spending more than $1MM over time on it).
Listing Syndication is important for sellers, but also not a huge driver of traffic.
REALTOR.com does not pass much traffic along to brokers.
And there is more. Please download our whitepaper on the topic here.
Or enjoy the presentation I prepared for the world wide luxury real estate conference in Paris by clicking the read more offer