claursresourcerealestatelogoA few weeks ago we announced the launch of the MyC.A.R. application from the California Association of REALTORS.  Today the application went live in the iPhone App Store.  The MyC.A.R. is another great example of how agents can use Edutizing to position themselves as experts.  The application allows an agent to share monthly market statistics for 21 regions in California along with current loan information and highlights from C.A.R.’s “Market Matters” newsletter. it is a great “cocktail party” tool to answer the question that inevitably gets asked – How’s the Real Estate market doing?  It is a great mobile lead capture tool that agents can use to provide quick answers to potential clients. They can use the application as a way to open the door for a new client relationship.

While the application is currently available free for members of C.A.R. it can be licensed and branded by other local and state associations. An extension of the popular WINForms®/ZipForm® software for the iPhone also is in development.  A demo video is also available on YouTube:

My C.A.R. can be downloaded directly from the Apple iTunes store for free. Simply search for the keywords “My C.A.R.” in the Applications section. C.A.R. members can acquire a members-only access code by visiting The access code is then entered in the “REALTOR® ID” field that exists on the applications user profile page, providing additional application functionality.