Steve Hundley of 1 Park Place offered the following concepts about Personal Branding in Real Estate. This was a good session for Agents and Brokers who are not new to online strategy, but looking to get more sophisticated. I jumped on the call to get to know Steve and his company better in advance of joining him as a speaker at RIS Media.
5 Myths are : Personal Branding will build my business; Internet leads are junk; Facebook and Twitter help build business; A website is better than a blog; Consumers want map search
- Myth – Personal Branding will build my business – it is not about you
- it is about thought leadership, not sales leadership
- Positive information – what is in it for them? The customer?
- Hobbs Herder personal branding at $29,000 (discounted from $45,000) is a waste because it is designed to talk about the agent, not about the service or the product that the agent offers
- Top 5, Twitter, email marketing, informative print farming, facebook, and blogging are good
- Listing Syndication is Good
- Craigslist marking is good
- Myth – most internet leads are junk leads
- a lead is an opportunity, not a likely sale – you need to work it.
- incubate with information that is specific to the interest of the customer
- requires long term incubation, with regular contact
- measure your success at conversion
- be patient
- 7.3% of a successful agents business come from the web
- Myth – Facebook and Twitter will help my business
- Truth – you are on your own with Real Estate Social Marketing
- Focus on the 4 P’s of Social Marketing : Purpose, Parts, Priority
- Build your profile
- Brand yourself property
- Hire out to have your facebook and twitter pages done correctly
- Monitor your online reputation
- Myth – A website is better than a blog site
- Truth – websites are old fashioned, at least to google
- Blogs have better rank, faster rank, better consumer engagement (start conversations)
- more flexible – check out http://lasvegasfinehomes.com
- Myth – customers want to search by map
- Consumers prefer neighborhood search
- Consumers prefer school search
- Maps with boundaries are the answer – Mapping solutions that do not define these boundaries generate fewer leads.
Thanks to Steve and his team for the informative presentation. Cool stuff.
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