Point2 Technologies Announces Eleven New MLS and Association Listing Syndication Program Implementations

Saskatoon, SK and Vancouver, BC September 27, 2010 Point2 Technologies (”Point2“) today announced eleven additional real estate MLSs (Multiple Listing Service) and Associations in the United States have recently selected and completed the implementation of the companys benchmark setting property listing aggregation and syndication solution.


Todays announcement follows a September 22, 2010 release by Point2 that the REALTOR®Association Of Greater Fort Lauderdale, Inc., one of the largest REALTOR® Associations in the State of Florida, with 8,600 members and 20,000 listings, had also completed the Point2 program roll out.

Under the program, the following organizations will now also enable their members, at no added cost to them, to automate the distribution of listings, selectively on a listing by listing basis, across Point2s industry leading national network of 55 syndication partner websites and search engines including Google, Yahoo!, Cyberhomes/AOL, Trulia, Zillow, Homefinder, Oodle, Vast, eBay and Craigslist.

  • Ann Arbor Area Board Of REALTORS® (Michigan)
  • Burbank Association Of REALTORS® (California)
  • California Desert Area Association of REALTORS®  (California)
  • Hamptons North Fork REALTORS® Association MLS (New York)
  • Iowa City Area Association Of REALTORS® Inc. (Iowa)
  • Northwest Mississippi Association of REALTORS® (Mississippi)
  • Osceola County Association of REALTORS® (Florida)
  • Sedona Verde Valley Association Of REALTORS® (Arizona)
  • Tuolumne County Association of REALTORS® MLS (California)
  • Upper Peninsula Association Of REALTORS® (Michigan)
  • Warren County MLS (New York)

“We welcome our new MLS and Association partners, and their members to the Point2 community, and we look forward to seeing them leverage Point2s advanced online exposure and lead conversion technology to help them compete more effectively and grow their business,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “Our solutions are developed for the MLS and its members, and constantly evolve to meet and exceed their requirements. We are pleased to see our focus on our customers rewarded with consistent market adoption and growth.”

Leads generated on all approved Point2 syndication partner websites are delivered to the listing brokers and agents, at no cost.

In addition to free listing syndication, the Point2 solution gives all MLS members, brokers and agents, free access to online traffic reports generated on key syndication partner websites, to enable more informed online marketing and advertising decisions.

To increase revenue, brokers and agents can now also activate a subscription-based Point2 Agent ( account, seamlessly through their MLS dashboard, to efficiently manage leads and increase sales through the systems advanced and unique, built-in lead management and conversion tools.

Advanced online traffic details and consumer browsing behavior analysis will also extend critical insight to support marketing and lead conversion, and reinforce agents pricing and property improvement recommendations to their clients.

Point2 Agent users will additionally be able to launch and automatically populate a Point2 Agent website, create virtual tours or export listings to their existing website, irrespective of service provider.

Point2 continues to forge between four and six new MLS and Association agreements each month. To get more information on Point2s MLS and Association solution, please

About Point2 Technologies

Point2 develops, markets and supports web-based inventory management and online marketing software solutions for the real estate ( and heavy equipment industries ( Point2 also owns and operates the real estate consumer portal, Point2 Homes (, and the used heavy equipment marketplace, UsedIron (

Point2 was founded in 1996 and employs a staff of nearly 130 employees at its Saskatoon, SK headquarters, and at its Vancouver, BC offices.

More information can be found at For ongoing news about Point2, please visit


Media Contact:

Roger Noujeim

Point2 Technologies, Inc.

Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)