The leader in online property search is REALTOR.com, operated by their parent company Move, Inc. In an announcement today, Move renewed the agreement with MSN to power their property search.
Move has been under considerable pressure from upstarts, Trulia and Zillow who have been skirmishing to secure relationships with newspapers and other portals to power their search. Recently Zillow announced a partnership with Yahoo! Beginning soon, all listings sent to Zillow will also appear on realestate.Yahoo.com.
Move shores up their position of the aggregate leader with this renewal of MSN – targeting more than 18 Million consumers on a monthly basis. It demonstrates that the relationship between Microsoft and MOVE is important to both companies. Although unconfirmed, you can bet that Trulia and Zillow were trying hard to win the MSN account.
MSN’s traffic took a rather large and seemingly unexplainable bounce in May of this year. It could be driven by Bing. I am not sure. But their traffic went up from 2.5 Million monthly visitors in April to 7.4 million visitors in August. That is more than just seasonal change.
Here is the full press release
CAMPBELL, CA (November 2, 2010) Move, Inc. (NASDAQ: MOVE), the leader in online real estate, today announced it has renewed its content distribution agreement with online leader MSN, thereby continuing to deliver unmatched reach and value to advertisers interested in targeting the 18.6 million