WAV Group Research does a lot of consumer research on behalf of MLSs and Associations. We also do research for State Associations of REALTORS and the National Association of REALTORs. One of the best member benefits is the research that is provided to the real estate professional by these groups.
The National Association of REALTORS has a great research team. The data that they publish on consumer attitudes about Real Estate and the process of buying and selling homes using a REALTOR are awesome sources of education, training, and strategic development for your business.
One of my favorite ways to stay connected to this valued information is to subscribe to the Economic Outlook blog. Here is an article that explains how consumers choose their REALTOR. Not surprisingly, Referrals are the #1 source of business for real estate professionals. Why is this important to know?