There’s so much hype these days that make every MLS believe the ONLY way to better serve the needs of brokers is to consolidate. The truth is that there are TONS of practical and achievable ways to help your members save money and make it easier for them to be successful.
Sentrilock Lockbox partnership
IRES and Pikes Peak, two leading MLSs are partnering in a really powerful way to provide a quick win for more than 10,000 Colorado real estate professionals to do business. In the same region rife with drama and conflict, these two MLSs have come together to provide better service collaboratively. The two organizations have signed a Sentrilock Reciprocal Agreement to make it easier for brokers who utilize the electronic lockbox service to show properties in both market areas.
RPR View Collaboration
The two MLS organizations already share access to each other’s listings using Realtors Property Resource (RPR) View. RPR View allows partner MLSs to make listings viewable by REALTORS® in other markets. RPR View™ is broken down into On Market and Off Market listings. As an MLS, choose to share nothing, to share everything, or something in between.
IRES Partners with Broker Public Portal
IRES is also hard at work finding ways to help their brokers generate FREE leads and listing exposure and encourage referrals from across the country. On Oct. 1, it announced an agreement with Broker Public Portal and its Homesnap public-facing portal to permit people to search for real estate properties listed on 160 multiple listing services across the country.
The agreement means that people using a Realtor affiliated with IRES will have their properties viewable across the country on Homesnap, allowing them to get their fair share of over 1 million FREE leads. Homesnap sends exclusive leads to the listing agent or broker for free, in real time.
The Homesnap app is also the highest rated app on the App Store with a 4.8 out of 5 star rating.
Homesnap benefits include:
- Real-time MLS data on the go, including the ability to search listings by address, street, commute time, zip code, map, school zones, MLS ID and more
- Agent-only MLS data, such as commission splits, showing instructions and confidential listing information
- Information about any home (whether or not for sale), such as value, last sale date and price, listing history, similar active listings, recent sales comps, lot boundaries, etc.
- Complete details on every agent in the area, including a portfolio of recent activity, sales and deal flow
- In-app messaging with clients and/or other agents
- Automated, customizable email marketing to clients and contacts
- Digital marketing tools, such as the ability to advertise listings across the most popular networks, including Google, Facebook, Instagram and Waze
See the full press release below:
LOVELAND — The multiple listing service for residential property in Northern Colorado has joined in a collaborative arrangement with the Pike’s Peak organization that does the same thing in southern Colorado.
The two organizations, Information and Real Estate Services LLC based in Loveland and Pikes Peak Realtor Services Corp. based in Colorado Springs, together provide services to more than 10,000 Realtors.
The two organizations have signed a Sentrilock Reciprocal Agreement to make it easier for brokers who utilize the electronic lockbox service to show properties in both market areas. The two MLS organizations already share access to each other’s listings using Realtors Property Resource (RPR) View.
“The Sentrilock agreement is a simple implementation that will streamline the process for our customers,” said RSC CEO Amy Reid in a prepared statement.
IRES CEO Lauren Hansen added, “Amy and I are pleased to offer a ‘quick win’ for brokers that allows them to better service their customers.”
RSC and IRES are exploring other ways to collaborate, including single point of entry with a goal of allowing brokers to enter a listing in either system and populate data wherever they desire it to appear.
IRES has been making other changes. On Oct. 1, it announced an agreement with Broker Public Portal and its Homesnap public-facing portal to permit people to search for real estate properties listed on 160 multiple listing services across the country.
The agreement means that people using a Realtor affiliated with IRES will have their properties viewable across the country on Homesnap.
Homesnap also sends exclusive leads to the listing agent or broker for free, in real time.
Homesnap benefits include:
- Real-time MLS data on the go, including the ability to search listings by address, street, commute time, zip code, map, school zones, MLS ID and more
- Agent-only MLS data, such as commission splits, showing instructions and confidential listing information
- Information about any home (whether or not for sale), such as value, last sale date and price, listing history, similar active listings, recent sales comps, lot boundaries, etc.
- Complete details on every agent in the area, including a portfolio of recent activity, sales and deal flow
- In-app messaging with clients and/or other agents
- Automated, customizable email marketing to clients and contacts
- Digital marketing tools, such as the ability to advertise listings across the most popular networks, including Google, Facebook, Instagram and Waze
