Competing with national portals like Zillow, Realtor.com, and Homes.com is nearly impossible for brokerages. These platforms pour millions into advertising, dominate search engine rankings, and offer engage consumer-test functionality across every market in the country. 

So where does that leave local and regional brokerages trying to create a website that can compete for attention for real estate consumers?

We want to hear from you in the WAV Group Broker Survey.

What are the “gotta-have” features that make a broker website stand out today? 

How does a brokerage compete against AI-enabled property search and websites that include every real estate property in the country?  Rich AVMs and affordability calculators? Agent search? Mortgage guidance? Neighborhood guides? Interactive maps? 

Or is it something else entirely that you wish your site could offer—but doesn’t yet?

How do you generate leads without a national ad budget? What online strategies have actually worked for your firm? Are you getting the listing exposure and leads from your website or do you find yourself relying on social media, email marketing, or portal referral programs where you give you almost half of your commission? 

If you’ve ever wondered why broker websites have a tough time optimizing their online presence this is your chance to speak up. We’re collecting broker feedback on what works, what’s missing, and what brokerages truly want and need to build a high-performing, lead-generating website. 

Take this 3-minute survey and help us reimagine broker websites. 

Take the Survey Now