Québec’s Centris.ca shocked more than a million monthly shoppers when a tiny magic-wand icon appeared on its mobile app. Tap it and you can repaint the walls, drop in terrazzo floors, or re-skin the cabinets with no design degree required. Two weeks later, South-Carolina-based REsides followed suit, wiring the very same Roomvo engine into Cotality’s OneHome client portal. I spoke with Centris president Éric Charbonneau, REsides CTO Adam Beck, and Roomvo VP Ben Quinn about what they’ve learned so far and why brokers should care.  

Why MLSs are jumping in now

Roomvo is a no-charge product, which speeds MLS adoption. In the future, when consumers purchase goods, the MLS will receive a rev share. Today, the partnership is the marriage between engaging technology and the traffic offered through MLS integration. Today, OneHome is ranked as the #6 most visited home-search site. 

Charbonneau’s team spent months hunting for a visualizer that could render at broadband-era speed, run inside existing photo galleries, and still look believable on a 6-inch screen. Roomvo cleared the bar and came with a track record at retailers like Home Depot and Shaw, where shoppers who “visualize” convert up to five times faster.  

Beck’s motivation was different: REsides wants to prove that an MLS can add consumer-facing magic without yanking leads away from listing brokers. Dropping Roomvo inside OneHome keeps buyers inside the MLS ecosystem while giving agents a conversation starter that national portals can’t match. REsides also provides the Roomvo functionality on their MLS consumer site at resides.io (also linked below).  

Centris: engagement spike meets seller psychology

  • Where it lives – The feature (“Redécorer!” in French) is already live in the Centris.ca iOS and Android apps, as well as on their website.  
  • Early signals – Charbonneau told me session length and image-carousel swipes “jumped immediately,” and the biggest lift came on dated listings—homes with tile counters or orange-hued oak that usually trigger a price cut.
  • Seller benefit – When buyers can picture a quartz island instead of Formica, the listing holds its price. Agents now bring the app to listing presentations to prove they’re marketing past cosmetic objections.

REsides: from portal to pipeline

  • OneHome plug-in – Buyers can now swap floors, backsplashes, and wall colors right inside the Matrix client collaboration portal they already share with their agent when home shopping..  
  • Data handshake – Every click funnels back to the agent dashboard, flagging which finishes a client loves and which rooms they tweak most. These are high intent signals that traditional portals never surface.
  • Broker message – Beck positions the tool as “evidence REsides can out-innovate the portals without selling a single lead,” a line that’s already creeping into recruiting decks.

Experience Roomvo  

  • You can go to the Roomvo website, but I prefer the production experience on the REsides consumer website – just do a search on their site and select a listing to remodel.
  • For viewing inside of OneHome – reach out to Adam Beck at REsides, or someone at Cotality. To experience it at Centris be sure to download the Centris app on your mobile device, but it’s also live on their site.

What Roomvo learned from the first two roll-outs

Quinn says MLS photos push the visualizer harder than retail catalogs because lighting and camera angles vary wildly. The Centris pilot forced Roomvo’s AI to handle wide-angle lenses and evening shots; the REsides implementation stressed speed inside a server-side portal. The upside: both deployments now share the same codebase, so any new MLS can switch it on with minimal dev time.

Take-aways for brokers and agents

  1. Differentiate your listing pitch – “We give buyers a remodeling budget, not a reason to low-ball,” Charbonneau notes. Bring the app to the kitchen table and watch skeptical sellers lean in.
  2. Mine the intent data – Agents on REsides get a heat-map of rooms and materials each client tweaks most. Use it to tailor follow-up emails (“Here are three listings with the white-oak floors you loved”).
  3. No extra log-ins – Because both MLSs embedded Roomvo at the photo layer, agents aren’t asked to learn yet another dashboard, which is key for adoption.
  4. Position yourself as tech-forward – Whether you’re in Montreal or Hilton Head, being able to say “my MLS lets buyers remodel in-browser” beats a generic “virtual tour” bullet point.

Roomvo’s next trick is a persistent “my products” palette that lets shoppers carry their favorite finishes from one listing to the next – think Pinterest, but transaction-ready. If that lands before peak-season 2026, expect even more MLSs to jump on board. Brokers who wait risk showing buyers a static slideshow while the competition offers a design studio.

Disclaimer: Centris, REsides, and Cotality are WAV Group clients – there is no commercial relationship with Roomvo.