What’s at the core of most brokerages’ service propositions? Helping agents market listings. And if you do that well and something as slick as Rechat powers it, why not do more than show prospects what could be. Let them experience it.

Rechat has become a rising star in real estate tech, the kind of platform that top brokerages don’t just use, they lean into for an edge. At Inman, Rechat’s meteoric rise was spotlighted most recently in July 2025, when Nest Realty shared how Rechat became the backbone of their technology stack. They embraced it as a one‑stop “Super App” that brought together CRM, transaction management, marketing, AI, mobile access, all under one intuitive roof. Rechat powers contact tagging and smart notifications, gives agents real‑time visibility into deals, offers digital signing and analytics, and feeds it all through a centralized Dash, and it’s being used by heavyweight brokerages like Douglas Elliman, SERHANT., and ONE Sotheby’s  .

So here’s how it ties to recruiting top listing agents. Imagine your best prospects thinking:

“If I listed with them, this is exactly what I’d be handed – a full marketing suite, right out of the gate.”

That’s not fluff. Rechat can auto‑generate websites, email blasts, social posts, open‑house sign‑in pages, print collateral, ads, all branded and ready—with data pulled from MLS and pre‑built into templates—and send it in a single click. Marketing admins can design, deploy, and monitor campaigns; agents toggle from CRM to marketing to transactions, all within one platform.

For example, swing the recruiting pitch like this:

“Here’s what your listing would look like if this brokerage supported you. A gallery‑quality listing site. An email blast. Social posts and stories scheduled. Open‑house sign‑in pages. Print‑ready materials if you want them. And yes, you saw all that in seconds, pulled from MLS, auto‑branded, already queued up. That’s what you’d get. That’s how we roll.”

That proposition sends a signal on two levels: it shows that the brokerage invests in technology, and that technology, in turn, is built to move, reduce busywork, and amplify agent success.

Rechat’s rise isn’t an anecdote; its growth last year hit 100 percent in revenue and 220 percent in customer base, pointing to broad, fast adoption among agents who want smarter marketing and seamless workflows.

So: if you’re a brokerage that excels in marketing, make it tangible. Show prospective listing agents exactly what “marketing done for you” looks like, before they even join. That kind of tangible demonstration isn’t just persuasive, it’s memorable.