GO Network, Keller Williams’ largest franchisee, has officially launched Creative Studio — an in-house, full-service branding concierge that takes Realtors® from generic templates to fully developed, custom-tailored brand identities. It’s a bold step that demonstrates how brokerages can move beyond standard marketing support to deliver services that truly differentiate both the agent and the company.
Why this matters for agents
RISMedia broke the story about the launch of the KW Go Network Creative Studio and provided some excellent observations on the strategy. Most Realtors® start with templated marketing. It’s fast, easy, and consistent with the brokerage’s brand. But templates alone don’t tell a story. They don’t showcase the “Big Why” that drives an agent’s business, or align messaging with the specific customers an agent wants to attract. Creative Studio changes that dynamic. Agents now have access to a concierge that helps them define their brand persona, voice, and long-term vision before logos and visuals ever enter the conversation.
The Canva connection
Earlier this year, Keller Williams announced a national partnership with Canva to provide the Canva Studio to all agents. GO Network saw two opportunities to make this partnership more powerful. First, by developing stronger, more customized brands through Creative Studio that agents could then bring into Canva. Second, by supporting adoption — weaving each agent’s personalized brand assets directly into Canva so they’re not just available, but easy to use every day. The result is branding that is both strategic and practical: custom-built identities that live inside a tool agents already rely on.
The brokerage-wide benefit
By helping agents step into identities that reflect their strengths and markets, GO Network is also elevating its own brand in the process. Every polished, authentic agent brand adds back to the reputation of the brokerage as modern, innovative, and client-centered. It’s a service that scales the individual success of agents into a collective competitive advantage for the company.
Leadership vision in action
This launch didn’t happen by chance. WAV Group worked closely with GO Network’s executive team to identify the opportunities that would set the brokerage apart. Through deep research into leadership strengths and market dynamics, we surfaced concierge services that agents and teams would value most. Branding emerged as one of the top opportunities — and the GO Network leadership team brought it to life in record time.
Creative Studio and Brand in a Day
Creative Studio now supports agents with one-on-one brand development, while the new “Brand in a Day” workshops offer an accelerated path for agents to build brand foundations, social content, and messaging in a single session. Together, these programs are giving Realtors® new tools to differentiate themselves, build loyalty, and grow their business.
Celebrating success — and what comes next
WAV Group is proud to celebrate the launch of Creative Studio with GO Network. This is more than a new service; it’s a model for how brokerages can build strategies that anticipate where the industry is going and deliver lasting value to agents and clients alike.
And the opportunity extends beyond Keller Williams. Anywhere has also partnered with Canva, giving its franchise brands the same chance to move from templates to tailored. With the right strategy, Anywhere brokerages can follow GO Network’s lead and create their own centers of excellence in branding alongside their agents.
For brokers ready to move beyond templates, WAV Group can help develop strategies in every department — from marketing to technology, relocation to business development — that turn vision into measurable growth.
See the full press release below:
KW GO Network Launches Creative Studio to Transform Agent Branding from Templates to Tailored
DALLAS, Tex. — Sept. 3, 2025 — GO Network, Keller Williams’ #1 and largest franchisee, is setting a new standard in real estate marketing with the launch of Creative Studio — an in-house, full-service branding concierge that moves Realtors from generic templates to fully developed, custom-tailored brand identities
“Our mission has always been to build the future of real estate, not wait for it,” said Smokey Garrett, Co-Founder & CEO of GO Network. “Creative Studio and Brand in a Day gives every agent the opportunity to step into a brand that reflects their strengths, their market, and their clients. That changes how agents are seen — and how our brokerage is seen. That’s the future we’re building.“
Unlike typical design services, Creative Studio begins with the foundation of a brand: helping agents define their Big Why, brand personas, voice, and messaging before logos, colors, and visuals are ever considered. The result is a brand that is not just attractive but deeply aligned with the agent’s long-term vision and market positioning.
“We’d never really thought about what our vision was for our company. Collette really challenged us to think long-term about our branding — not just for now, but for a long time. She made us dream about what’s possible for our company,” said Allen Nason, Realtor at the Memphis–Mid South Market Center.
“This is a shift in addressing the needs of Realtors who want to impact their business on a bigger canvas,” said Collette Stone, Head of Brand & Marketing at GO Network. “We’re not just creating logos, we’re building identities that will carry agents forward for years. At the same time, we continue to provide over 1,000 templates in dozens of styles, along with List Click and GO, our automagic solution for generating postcards and social posts in seconds. We’re always looking for the easy button for our agents.”
To expand the program’s reach, GO Network is also introducing Brand in a Day — a one-day intensive where agents walk away with their foundational brand kit, social content, and messaging ready to use. The first event is scheduled for October 2, 2025, at the GO Network Memphis Market Center.
Creative Studio is part of a broader GO Network strategy to pioneer innovation in real estate. In collaboration with WAV Group, GO leadership has been developing services that anticipate where the industry is going and deliver solutions that give Realtors more ways to win.
About KW GO Network
Keller Williams GO Network is one of the largest and fastest-growing franchise networks under the Keller Williams umbrella, spanning multiple states and representing more than 3,800+ agents. Known for its entrepreneurial spirit and innovation in creating agent opportunity, GO Network is defined by a values-driven culture focused on delivering cutting-edge technology, fueling business momentum, and scaling smarter solutions — all while building distinct agent brands, providing world-class coaching, and creating optionality that gives Realtors lasting market strength. As a franchisee of Keller Williams Realty, LLC, the world’s largest real estate franchise by agent count, GO Network operates with independent ownership while fully benefiting from Keller Williams’ market leadership and support.
Media Contacts
Collette Stone | KW GO Network
817-757-2320
Monika Sollee | WAV Group
951-249-6386
monika@wavgroup.com
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