Real Estate Webmasters is no stranger to the competitive world of real estate technology. Serving brokerages, teams, and top-producing agents, the company has built its reputation on delivering custom solutions tuned for organizations where sales performance is measured in real dollars, not demo slides.

Meeting the sales challenge

For high-performing agents, growth depends on two distinct motions: staying connected with past clients and networks, and creating new demand. Too often, technology platforms treat these as one workflow. Real Estate Webmasters recognizes the need to separate them and is building tools that respect the reality of how elite sales teams grow.

Conversations: genai inside the crm

This month, Real Estate Webmasters introduced “Conversations,” a Generative AI solution embedded directly in their CRM. It’s designed to:

  • keep past clients engaged with personalized, timely touches
  • help agents respond faster to new opportunities with suggested first touches and follow-ups
  • give managers insight into live conversations with summaries and coaching recommendations

By bringing AI into the CRM itself, Real Estate Webmasters avoids the distraction of standalone tools and makes AI a natural part of the sales process.

Leadership insight

In our interview, Morgan Carey, CEO of Real Estate Webmasters, explained how Conversations was designed to accelerate both the “nurture” and “acquisition”. He highlighted the role that AI can play in helping agents scale their best practices without losing authenticity or compliance.

Watch the full discussion below to hear Carey describe how Real Estate Webmasters is blending technology with sales discipline, and why he believes Conversations will become a core driver of revenue growth for leading brokerages and teams.

Connect with Real Estate Webmasters

If you’d like to explore how Generative AI can impact your organization, reach out to Morgan Carey directly. Real Estate Webmasters is eager to help brokerages and teams deploy technology that creates measurable outcomes, not just buzz.