The first step in exceeding your MEMBERSHIP’S EXPECTATIONS is knowing those expectations.

Customer Experience Index for MLS

Largest Industry Study on Satisfaction

WAV Group has the experience to ask the questions that matter and the industry perspective to provide meaningful insights into your survey results that enables you to improve your customer experience. With ~250,000 real estate professionals represented each year, your organization benefits from an unmatched national sample of the key drivers of agent and broker satisfaction.

BEST MLS Awards

Many industries have standardized KPIs that help to inform management on their performance, like the US News and World Report ranking of Best Hospitals. Similarly, the annual WAV Group Customer Experience Index has established the standard for MLS organizations industry-wide.

BEST MLS badges are awarded to top performing MLS participants each January. 

MLS Leadership Mastermind Group

The Customer Experience Index program includes exclusive access to an MLS Leadership Mastermind group.  Leaders from across the country gather to share ideas, discuss best practices, and use survey insights to drive innovation. Join this community of forward-thinking leaders.

The Seven Key Performance Indicators We Benchmark

Overall

Understanding subscribers' general sense of value and engagement helps MLS leaders identify the core strengths and weaknesses in their organization. Gain a holistic view of how your subscribers perceive your MLS, uncovering key areas to enhance value and engagement while identifying the most impactful changes to make.

Training

Training ensures subscribers can fully utilize the tools and services offered, leading to better outcomes for their businesses. Discover how to improve training engagement and eliminate barriers to adoption, empowering your subscribers to succeed with the tools and resources you provide.

Data Quality

Accurate and reliable data is the backbone of the MLS, directly impacting subscribers’ ability to make informed decisions. Ensure your data quality meets the highest standards, reinforcing your MLS as a trusted source for accurate and actionable property information.

Business Generation

Brokers and agents rely on the MLS to support their success by providing opportunities to grow their businesses. Uncover how your MLS contributes to subscribers’ business growth and discover new ways to help them generate leads and thrive in the marketplace.

Customer Service

Excellent customer service fosters trust and loyalty, ensuring subscribers feel supported in their business needs. Measure the effectiveness of your member support and uncover opportunities to strengthen relationships, increase satisfaction, and boost usage of MLS services.

Technology

The tools provided by the MLS are essential for helping agents and brokers market properties and close deals efficiently. Assess the impact of your technology offerings, identify underutilized tools, and ensure your suite of services delivers maximum value to subscribers.

Responsiveness

Leadership and staff engagement build confidence among subscribers, demonstrating that their concerns and feedback are heard and addressed. Evaluate how connected and confident your subscribers feel with your leadership, enabling you to build trust and foster a stronger sense of community.

Tell Me About The WAV Group Customer Experience Index

Recent Blog Posts

NWMLS Files Counterclaim Against Compass, Raising Questions About Listing Transparency and Market Access

April 3rd, 2026|Comments Off on NWMLS Files Counterclaim Against Compass, Raising Questions About Listing Transparency and Market Access

The lawsuit highlights growing tensions over private listing strategies—and points to a collaborative path forward for MLSs and brokerages. On April 3, 2026, Northwest Multiple Listing Service (NWMLS) filed counterclaims in federal court against Compass, escalating an ongoing dispute over how residential listings are marketed and shared. At the center of the case is Compass’s “3-Phase Marketing Program,” which NWMLS alleges limits broad market exposure and creates an uneven playing field for consumers and competing brokers.

Why the MLS Must Remain the Heart of Data Integrity in Real Estate

March 26th, 2026|Comments Off on Why the MLS Must Remain the Heart of Data Integrity in Real Estate

If you lead an MLS today, there is a good chance your organization looks very different than it did five years ago. Consolidation is reshaping our industry rapidly, and what started as a local association serving one or two counties is now more likely part of a regional or even multi-state operation. The growth is real and the opportunity is significant. But so is the pressure on the systems that hold it all together.

The Private Listing War Just Drew Government Attention: Washington State Intervenes

March 11th, 2026|Comments Off on The Private Listing War Just Drew Government Attention: Washington State Intervenes

A bill that passed the Washington State Senate 49-0 on February 10, 2026, may be one of the most significant pieces of real estate industry legislation in years. Substitute Senate Bill 6091 prohibits real estate brokers from marketing a home exclusively to a limited group of buyers or brokers unless that property is concurrently marketed to the public and all other brokers. The only exception is when privacy is reasonably necessary to protect the health or safety of the owner or occupant.