Most brokers can grow a business. Very few can grow a profitable one.

It’s a hard truth, but one that WAV Group has seen play out again and again. That’s why we created a new resource: Principles and Concepts for Operating a Successful Real Estate Brokerage. It’s a guide built from decades of firsthand consulting experience with some of the most profitable and strategically sound firms in the industry.

We’ve worked with brokerages of all sizes. Some were thriving. Others were barely holding on. The difference wasn’t market size, brand, or even production. It was leadership.

Here’s what the top-performing firms are doing that others miss:

  • They don’t run solo. Profitable brokerages are built on strong leadership teams that work together, not one person trying to do it all.
  • They use their data. Business intelligence isn’t just a buzzword. It’s the foundation for better decisions on recruiting, compensation, and operational strategy.
  • They rethink comp plans. Growth without margin isn’t success. Smart comp structures reward performance while protecting the bottom line.
  • They diversify their revenue. Top firms earn more than just commission. They build in profitability with transaction fees, retention programs, affiliated services, and a system for referrals and repeat business.
  • They evolve constantly. The most successful brokerages invest in tools, tech, and training. They don’t wait until something breaks to fix it.

This guide, co-authored by WAV Group founding partner Victor Lund and brokerage profitability expert Ron Hurak, CEO of LanTrax, Together, this work distills these insights into actionable strategies you can apply today.

If you’re serious about running a smarter, more resilient brokerage, start here.

Get the Guide: Principles and Concepts for Operating a Successful Real Estate Brokerage
Use code Profit to download it for free for a limited time.