Bruce Zipf shares insights at Gathering of Eagles Conference
Here are my notes from his excellent presentation Change is Inevitable, Growth is optional. Leadership in developing agents is critical for brokers today. The 80 20 rule is alive and well in our industry today. Our top agents produce 80% of our revenue. Growth lies in developing the 80% of our agents that are not producing or representing the brokers brand and service up to the standards of the company. As brokers continue to recruit heads rather than skills, this will continue. The problem facing our industry is that only 1 in 5 consumers meet our best agents on their [...]