Fidelity launched a redesigned website today, bolstering their effort in the property search portal marketplace and putting pressure on, Zillow and Trulia.

Like most property search portals, they welcome the consumer with a quick search in the middle of the home page.  The designers also choose a rotating background so the site looks fresh with each unique visit.

I found the site very easy to use with deep levels of information in areas such as schools, neighborhood statistics, sold properties, automated home valuation, and property listings.

Like all third party listing portals, there are gaps in some areas of the country where they do not have a significant number of listings.  However, in Southern California the data was excellent.

Aside from the property search information, another interesting feature was the Good Reading section.  Fidelity is breaking new ground here by hiring professional writers to provide homebuyer and home seller information rather than relying on “community contributions” like Trulia Voices.

When you leave cyberhomes and come back to the site, you are in for a big surprise.  The site remembers you and presents some of the information it recalls from your last visit.  It presents them like widgets.

WAV Group was advised by Fidelity recently that their property search solution and their School/Neighbrohood information is available to be licensed by MLSs, Brokerages, and real estate technology companies through their DAGG group, managed by Larry Ross