Simplify Commission Plans,
Enhance Profitability,
and Retain Top Talent

Commission Revenue Optimization (CRO)

Simplify Your Commission Plans

Streamline Your Commission Strategies

Brokerages face increasing pressure to balance agent compensation with profitability. WAV Group’s Commission Revenue Optimization Service (CRO) offers a data-driven solution to analyze, refine, and optimize your commission plans.

With CRO, you can:

  • Test different compensation pay plan strategies and gain insightful knowledge on impacts they can have in your business.
  • Consolidate commission structures to streamline operations.
  • Align compensation with agent performance for improved retention.
  • Find increase earnings without disrupting agent satisfaction.

Compensation Complexity Syndrome?

Due to agent recruitment efforts or market expansion many brokerages struggle with convoluted commission plans that impact efficiency and profitability. We call that Compensation Complexity Syndrome. Our CRO simplifies this complexity, giving you clear, actionable insights.

Using your transaction data, our Commission Analysis Prediction (CAP) and AI tools identifies areas for improvement, empowering your brokerage to adapt to market changes, expand efficiently, and enhance recruitment and retention efforts.

Download the CRO Whitepaper

Discover the in-depth strategies behind CRO in our latest whitepaper, “Commission Analysis as a Service.” Case studies highlight how CRO clients have increased revenue while maintaining strong agent relationships or prevented brokerages from negatively impacting their business.

Watch Our CRO Webinar

Listen to WAV Group experts Victor Lund and David Gumpper discuss the Commission Analysis as a Service program and its real-world applications in our exclusive webinar.

Simplify Your Commission Plans

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November 12th, 2025|Comments Off on How SERHANT. Scaled While the Industry Stalled — And the Technology That Helped Fuel It

In a market where many brokerages are consolidating or playing defense, SERHANT. has moved boldly in the other direction — expanding into 13 states and Washington, D.C., growing its agent base tenfold, and significantly increasing revenue. A new case study from Rechat explores how the brokerage made it happen, and what other firms can learn from the strategy behind its scale.

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