Compass is Really a Branding Agency For Agents

In the media, you hear that Compass is a traditional brokerage driven by incredible technology that gives their agents an advantage in the marketplace. Frankly, I have registered for Compass’ website and mobile apps as a consumer and have not experienced anything extraordinary yet. We will continue to watch how they evolve their technology. It takes a very long time to do this, especially if you are trying to keep up with the data integrations driven by their market growth. Compass has Ori Allon as their Founder and Chairman. He founded Orion (search algorithm company acquired by Google), and Julpan (a product that analyzes social information on social media, acquired by Twitter). We have not seen Compass reinvent real estate search or do anything that integrates advanced social integrations yet. But it is part of the founder’s DNA. I am looking forward to what they bring to market.