Hyperlocal Archives

Real Estate’s First HyperLocal White Paper Discovers A “Movement”
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Real Estate’s First HyperLocal White Paper Discovers A “Movement”

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Real Estate’s First HyperLocal White Paper Discovers A “Movement”

Social media, mobile technology and marketing automation: those are the three ingredients that are changing real estate in a profound and everlasting way. And, unlike many skeptics, I believe it’s for the better. My proof is the emergence of a “HyperLocal Movement” in real estate that the confluence of these three has fueled. Now there is really nothing new about the “idea” of HyperLocal in real estate. No other industry has been more focused on being local than ours. Many agents have legitimately been practicing hyperlocalism for years, if not decades. What is new is what's happening NOW with hyperlocalism, [...]

By Kevin Hawkins|2018-01-19T12:00:23-08:00January 19th, 2018|Main category|0 Comments

What’s on your NAR Chicago Checklist? A Pre-NAR must read
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What’s on your NAR Chicago Checklist? A Pre-NAR must read

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What’s on your NAR Chicago Checklist? A Pre-NAR must read

My theory about conventions is this: if you plan your schedule well, your convention will go well. If you don’t, it won’t. It’s as simple as that. With Second City, our next destination, good planning could make or break how you measure the success of your NAR experience in the Windy City. Each year before I head out to the largest annual gathering of real estate agents and brokers, an estimated 20,000+ from across our nation, I like to look for some of the golden nuggets tucked away in the schedule and on the Expo floor. I cull through the info [...]

By Kevin Hawkins|2018-05-03T21:22:35-07:00October 30th, 2017|Main category|0 Comments

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