We all see way too much negative press about the real estate market in the mainstream press these days.  Its nice when we see a company that has launched a product to help the REALTOR® take back control of communication of the localized market trends in their region.

Real Estate Business Services, division of the California Association of REALTORS launched a product a few months ago that allows agents to share local neighborhood market stats. The product called CLARUS MarketMetrics, powered by Terradatum’s robust data analysis software allows an agent to enter a few pieces of information and then the product dynamically builds a localized market evaluation in simple to understand graphs. The report written in “laymans” terms can include agent branding and can be emailed easily to clients.

We have heard that many markets are starting to show glimmers of a turnaround with reduced inventories, shorter days on market and in some cases even some signs of a pricing recovery. This tool allows an agent to highlight these changes and help their customers get more confidence that it truly is time to buy.
The company has experienced a lot of success in the past few months because it is so easy to deliver timely market stats to customers. The product also evaluates local pricing trends and helps a customer understand the ideal price needed to sell their home quickly.

Because the company has hit an important hot button need for real estate professionals it has experienced great adoption.  In just the past week the company has closed deals with three leading associations in California. Clarus MarketMetrics now has relationships in place with leading MLSs and Associations around the country. The latest association to sign an agreement with Clarus MarketMetrics® is the San Mateo CountyAssociation of REALTORS® (SAMCAR) t provide Clarus MarketMetrics® as a member benefit to its 2,700 REALTOR® members.

According to the REBS press release, “Clarus MarketMetrics® strengthens our members position as experts on the San Mateo real estate market by providing them with instant access to market trends and pricing analysis using MLS data,” said Olivia Edwards, SAMCAR president. MLSListings Inc. is the multiple listing service provider to SAMCAR members.

“Its important to give our members access to relevant technology products,” said SAMCAR Association Executive Philip Tedesco. “REALTORS® are constantly asked the state of our local real estate market and ClarusMarketMetrics® provides them with the answer to that question.”

If you are looking for a tool to help you convince your clients that it is really the right time to buy or sell, you might want to check it out.