Google has expanded their search strategy by adding in a new search option: Real Estate.
As you may recall, Google first launched their property search solution by placing a quick search bar above the search results for key words like ‘san francisco real estate.’ That search functionality was always demarked with the term ‘beta’ and now seems to have gone away. We suspect that it may have deminished advertising revenues. Here is a video demonstrating Google’s new strategy. Map based search and natural language search seem to be providing better results than typical form based searches – something to keep in mind when you approach your next website. WAV Group helps Brokers and MLSs develop their online web strategy – be sure and contact us for information.