In a press release published today, the National Association of REALTORS and MOVE, INC (operators of REALTOR.com) announced that they have completed the renewal of the agreement between these two parties to continue their relationship.
In an unexpected twist, realtor.com may now act as a syndication resource to agents and brokers who which to have their listings appear on other third party websites like Zillow, Trulia, MSN, Yahoo, Google and a long list of other third party websites. This is great news for agents and brokers who are challenged to keep their listing content current and accurate at third party websites. Today, realtor.com updates listing content from the most comprehensive list of MLSs in the country – more than doubling the number of MLSs who are using Point2 or Listhub syndication services. With this new agreement, smaller MLSs will be able to provide syndication services to their subscribers quickly and effectively without the need to make any changes to the current process of sending listings to realtor.com.
Here is the full press release
NAR and Move Pave Way for Innovation With Updated Operating Agreement
CAMPBELL, Calif., Sept 16, 2010 /PRNewswire via COMTEX News Network/ – The National Association of Realtors® (NAR) and Move, Inc. (Nasdaq: MOVE), the leader in online real estate, today announced recent discussions related to their 14-year operating agreement have resulted in an updated agreement intended to drive more competitive and rapid innovations to their flagship site, Realtor.com®.
The discussions between the two organizations revolved around bringing clarity and alignment to key issues surrounding site innovations, content modifications, and approvals so Move and NAR can drive faster and more competitive improvements on Realtor.com.
“NAR is pleased to continue and strengthen our agreement with Move. Updating the operating agreement underlines both NAR’s and Move’s commitment to ensure that real estate professionals remain as the first point of contact in the real estate transaction,” said NAR President Vicki Cox Golder, owner of Vicki L. Cox & Association, Tucson, Ariz.
“We’re very pleased with the outcome of these discussions with our partner NAR. We’re looking forward to a stronger and more collaborative relationship guided by an updated agreement enabling Move to drive more competitive innovations on Realtor.com that will enhance consumer’s search experience while empowering Realtors® with a greater range of valuable marketing services,” said Move, Inc. Chief Executive Officer, Steve Berkowitz. “We entered the discussions seeking clarity and alignment yet achieved much more as we quickly found vast common ground related to our mutual objective to connect consumers with Realtors. The internet and competitive environment have evolved dramatically since our original agreement was crafted in 1996. Under this updated agreement, Move is now positioned to usher in a new era of innovation. The industry looks to us as the category leader in today’s fast-paced technology-driven market place.”
The updated operating agreement now provides provisions intended to streamline the development and delivery process for improvements to site features and functionalities, as well as clarifies certain areas of content now requiring NAR approval. As a result, Move anticipates it can make innovations to the Realtor.com site more rapidly to remain at the forefront of advancement in today’s highly competitive and information-driven environment.
“The agreement continues to ensure certain content protections for real estate brokers in regards to property listed on Realtor.com,” said Dale Stinton, chief executive officer of NAR. “In addition, and as a result of these discussions, approval provisions were added to the agreement that reflect and reaffirm both organizations’ commitment to ensure that brokers and Multiple Listing Services (MLSs) remain in control of their proprietary listing data and related information that displays on Realtor.com.”
In addition to the discussions surrounding the operating agreement, NAR and Move discussed the benefits Move can deliver to real estate professionals, MLSs, and consumers by syndicating listing data content to third parties such as online portals, real estate listing sites and other designated destinations. As a result, Move received consent from NAR to syndicate listing data content in accordance with each data content provider’s