MLS Store Logo

Success Store for MLS

Arroyo Grande, Calif., (June 13, 2011) – RE Technology, Inc. (, the #1 source for real estate technology information and education online announced Success Store™, a modern, next generation ecommerce tool designed specifically to make it possible for Multiple Listing Service Providers (MLSs) and Associations to generate non-dues revenue by selling real estate technology applications online.

Today, MLSs and REALTOR® Associations are actively seeking alternative means for marketing additional products and services to their customers.  RE Technology’s new Success Store™ has been specifically tailored to the unique needs to Associations and MLSs. The Success Store™ allows organizations to create a custom catalog to promote and sell technology services to their members.  It is a “one-stop shop” that makes it simple, fast and affordable to offer these products to customers through a customized ecommerce platform, like an app store built uniquely for real estate.

David Charron, President and CEO of Metropolitan Regional Information Service (MRIS) says, “MLSs have an opportunity to leverage their buying power to offer technologies in many cases more affordably than our subscribers can find on their own.  At MRIS, we are aggressively pursuing methods to promote hand-picked technology solutions that will help our customers to list more, sell more and earn more and keep them at the center of the real estate “conversation.”  We are currently investigating off-the-shelf ecommerce solutions, but none seem to meet the unique needs of the MLS industry like the Success Store™ does.”

The Success Store™ was built with significant input and feedback from leading MLSs around the country.  The Success Store™considers the unique dynamics in each local region.  For example, a regional MLS can market its own products while also enabling each of its shareholder Associations to offer their own technology solutions to subscribers simultaneously.  In addition, the tool enables leading Brokers to offer products for sale using the platform.  Technology companies can also use the Success Store™ as a free-standing portion of their sites to enable them to sell and activate products directly.

According to Victor Lund, CEO of RE Technology, Inc., “The Success Store™ builds on the partnerships that has formed with MLS and Association partners.  We receive feedback regularly about the quality and comprehensiveness of the product information and educational articles provided on the site.  A chief question from agents is ‘Why can’t I buy this online?'”

Lund adds, “The Success Store™ allows members to learn about a product and then complete a purchase of products offered by their MLS or Association, all from one site.  It makes shopping for real estate technologies a lot more successful because the agent of broker is armed with the information they need to make an informed purchase decision.”

Importantly, the model for RE Technology’s Success Store™ does not interfere with current business relationships between MLSs and their technology partners.  The tool simply enables a transaction to be completed with the current business relationships already in place.  It allows for monthly subscription pricing, bundled pricing as well as special promotions and featured offers.

“At MLSListings, we see a number of tangible benefits for our members through use of the Success Store™,” says Jim Harrison, CEO of MLSListings, Inc. “Fundamentally, we believe this new tool can increase customer satisfaction by providing world class technologies that seamlessly connect to MLS data; and provide a promotional focus to the products and services we currently offer in conjunction with other products and services made available through”

RE Technology will be deploying stores to the first round of MLS partners in July.

RE Technology, Inc. is the most comprehensive real estate technology website, reaching over 700,000 real estate agents and brokers.  The site currently includes a database of over 4,000 articles/reports and 2,500 product descriptions. is embedded in over 100 MLSs across North America, making it easy for agents to access clear product descriptions, objective product reviews, and stay current with technology trends.  Providing a rich assortment fo tutorials, how-to’s and technology training articles, RE Technology, Inc. helps agents understand the benefit technology can bring to drive business, and how to strategically implement them.  RE Technology, Inc. is colored with user ratings nad comments, creating a rich community of product feedback and user-driven endorsements.

To learn more about RE Technology, Inc., please visit

Press Contact:

Emily Youngman
(805) 459-2862