Council of MLS Logo

WAV Group is proud to be a part of this year’s CMLS conference held on October 5th-7th in Tucson, Arizona. Partners, Marilyn Wilson and Victor Lund will be presenting on the important topics facing the Real Estate industry. WAV Group is renowned for its ability to deliver unbiased and objective research and insights and has been credited with providing advisory services that have helped countless organizations re-invent themselves to create growth by delivering relevant products and exemplary customer service to their customers.

Marilyn Wilson will be participating in two panels “The Crystal Ball of Governance” and “What consumers think does matter”.   Marilyn Wilson brings world-class corporate experience to the real estate industry and to her MLS clients. She was formerly SVP of Product development, Strategic Planning and Marketing for Fisher-Price toys, one of the top ten brands in the world. She was also CEO of Surveyor Corporation, the leading provider of web camera software and the inventor of the MPEG video transmission standard, as well as the world’s first live video streaming over a smartphone.

Marilyn prides herself on her ability to work with her clients to outline change strategies that marry vision with practical and achievable methods for achieving growth.   She is the industry’s leading expert on real estate consumers and conducts studies for the National Association of REALTORS®, California Association of REALTORS® as well as Fortune 500 companies like BlackBerry, First American Title and many others.

Her first panel will focus on thought-provoking methods for reinventing the management and governance structure to prepare MLSs for their ever-evolving roles. She will deliver some breakthrough ideas about how to become a more nimble, decisive organization effective at constantly evolving to stay relevant and profitable.

The “What consumers think does matter” panel will talk about the real industry’s blindside regarding consumer’s needs.  It will discuss the industry’s desperate need to listen to the needs of consumers and deliver the tools and services they are looking for to keep REALTORS® at the center of the conversation.


Victor Lund will be leading the session called “New ways for MLSs to create revenue.”

Victor Lund will be moderating this discussion. Joining Lund will be many of our industry’s key executives from MLS Listings, CoreLogic, iMapp, Real Estate Digital, and MRIS/RBI.

CEO of MLSListings, Jim Harrison will be discussing the opportunities that MLSs have as  technology resellers, and talking about the benefits of developing your own ad network.

VP of CoreLogic, Chip McAvoy will be discussing strategies for generating revenue through data licensing and the future of the MLS system as a Launchpad for developing new revenue opportunities.

Director of iMapp, Robert Drummer will be sharing his insights from the roll out of advertising as a revenue source. He will highlight the importance of communicating the strategy effectively to your stakeholders and brokers to create a successful launch.

VP of Real Estate Digital (RED), Kevin Green will share his thoughts about structuring reseller relationships and outline key support deliverables that MLSs need to consider that will impact sell through.

President of RBI, a subsidiary of MRIS, Jonathan Hill will share his experience building and marketing products as an MLS – specifically, when it makes sense to build and when it makes sense to partner with other vendors.

Victor is the CEO of RETechnology and former sales executive for several leading companies in the Construction industry. He brings his deep experience in the venture capital world to a discussion about how to think more like an entrepreneur to increase revenues for MLSs. He is a noted expert in growth strategies for brokers, data syndication and other key issues facing the industry today.  He is one of the industry’s leading bloggers and regularly publishes articles and papers providing thought leadership to the industry.

Please join the WAV Group at CMLS 2011 by registering here:




Jessica Edwards

805 473-9119