Felicia started her career at Procter & Gamble where she benefited from world class brand training. She moved on to Revo, Inc. as Director, Brand Marketing where she helped the disruptive sunglass manufacturer quadruple in sales and develop their brand in 20 global markets.
Felicia then spent 9 years at Peet’s Coffee & Tea and helped create the branding and marketing message to expand into the grocery channel, e-commerce, and licensed partnerships. As Director of Brand & Creative Services, Felicia owned the “brand experience” across all marketing channels.
Most recently, Felicia was the Director, Brand Identity at Charles Schwab & Co.where she oversaw brand identity strategy and implementation in the firm’s retail, institutional, and banking divisions. In addition to updating the brand identity with a more contemporary look and feel, she spearheaded digital initiatives to drive stronger brand differentiation in native web, tablet, and mobile devices, making sure all brand messaging and experiences were consistent with strategic objectives.
We welcome Felicia’s high impact, strategic, branding, and digital expertise to Pacific Union International, Inc.