GCAR & Solid Earth Logos Spring has sprung in the Greater Chattanooga area. Solid Earth launched a stunning consumer facing MLS website today. It leverages responsive design, providing an optimized user experience across all browsers, all operating systems, and works great on all smart mobile devices. The search is front and center, and agent and broker branding are nicely attributed to listings. They also developed a very clean method for displaying the neighborhood market statistics.

Solid Earth is the only vendor that has made a full paradigm shift with their approach to MLS technology.  Spring on MLS is the same interface for Spring for the consumer, with each user getting access to functionality that is appropriate to them.  It doesn’t have an MLS side that is accessed via mobile products.  It is a mobile system first and foremost. Spring was designed with mobile in mind first so that it is device sensitive, or responsive, thus the term “Responsive Design”.

The release in Chattanooga is Phase 1, the consumer level product.  What is key in understanding the Solid Earth vision is that they believe the walls have to come down between consumers, brokers and agents and that Spring is the vehicle to do that.  Their mission is to create a consumer centric MLS/agent/consumer technology platform that gives agents the tools they need to engage their clients and to keep them on a platform where they get everything they need to navigate their real estate transactions.   At the same time, agents have outstanding vision into client behavior on Spring in terms of their preferences and search behavior creating a truly interactive agent/client experience.

We congratulate Solid Earth and Chattanooga on this release and look forward to following their progress.  While this is exciting news for Solid Earth Chattanooga and the industry we also look forward to reviewing Spring’s MLS component,  which is the true keystone in this new MLS paradigm.

The official press release follows:

** Solid Earth Delivers Spring Public Portal in the Chattanooga, TN Market **

Huntsville, Alabama May – 1st, 2013 Solid Earth, Inc has delivered the Spring platform to the Greater Chattanooga Area Association of REALTORS® (GCAR).

Spring is a new foundation upon which GCAR will build the next generation of services to support and promote local real estate professionals and their clients. The new software platform will replace the existing publicly accessible real estate search portal. In conjunction with an extensive marketing campaign, GCAR will officially launch the site to the public on Wednesday, May 15th.

Until that date, the site can be viewed at https://homes.gcar.net

The Spring platform is a new kind of public-facing search portal that represents a number of key advances in the real estate industry. Traditionally, there are separate search environments for consumers and professionals. Using distinct consumer and professional logins, Spring offers professionals the same proprietary access to information, analytics and features they currently have but within the same navigation experience as their clients.

Additionally, Spring is a browser-based platform using responsive design technology, adjusting the site display to best accommodate most any device (phone, tablet or PC); eliminating the need for separate downloads, installs or outside apps.

To the consumer, Spring represents a new level of access to current and accurate MLS information based on their wants and needs during the home shopping or selling process. To the real estate professional, Spring provides a locally-branded, national-level look and feel equipped with a range of analytic, lead-generating and social media tools all focused on maintaining the broker and agent position as expert.

Solid Earth has been the MLS technology provider for Chattanooga for 12 years. The Chattanooga Market Statistical Area spans six counties and contains approximately 528,000 residents. Solid Earth, Inc

[solidearth.com] is a Huntsville Alabama-based real estate technology company founded in 1998. Solid Earth provides services to 23 local REALTOR® Associations in 10 states serving approximately 45,000 end users.

The Greater Chattanooga Area Association of REALTORS®, an organization with over 1,400 members, is one of more than 1,800 local boards and associations of REALTORS® nationwide that comprise the National Association of REALTORS®.


For additional information, contact Kayla Stanfield, kstanfield@solidearth.com