New Tracking Tool Shows Where Real Estate Agents Get Their Most Leads

San Diego – May 8, 2015 – ListTrac, known as the “Google Analytics for real estate listings,” today announced that Rapattoni Corporation (Rapattoni), a leader in providing software and services for real estate associations and MLS organizations, is the first MLS system provider to offer ListTrac integration nationally for MLS customers who subscribe to the ListTrac analytics service. The move allows real estate agents and brokers using participating MLS systems powered by Rapattoni to track consumer engagement and measure online performance for properties listed across the Internet.

With 100-plus MLS clients serving approximately 200,000 users nationally, Rapattoni is providing ListTrac integration for all MLS customers who subscribe to the ListTrac service. Each MLS will individually sign up with ListTrac to receive the analytics service, with the San Francisco Association of REALTORS® (SFAR) scheduled to be the first Rapattoni customer to roll ListTrac out to its members. ListTrac will provide SFAR member brokers and agents with a consolidated dashboard that provides deep metrics for all listings with statistics for every website upon which their listings are featured.

According to Madeleine Talbot-Leighton, Product Manager at Rapattoni, this new service can be a major benefit to MLS firms as their member brokers and agents can now show sellers an enormous amount of buyer engagement occurring inside their own MLS system, as well as throughout their IDX broker and agent websites.

“In real estate, information is power,” said Talbot-Leighton. “MLS firms can now provide powerful analytics to their members who in turn can share this information with their clients. The impact is two-fold: MLS firms can demonstrate the value they deliver to their members every day, while their members can quantify for sellers the value they receive through the broker and agents online marketing activities.”

Trent Gardner, CEO of ListTrac, sees Rapattoni filling a vital role in helping MLS firms immediately deploy a broker- and agent-centric technology that will help them improve their members productivity.

“As the first MLS system to offer ListTrac analytics nationally, Rapattoni is resetting the bar for the kind of information that agents and brokers need to compete in today’s digital universe,” Gardner says.

Gardner explains that within a single dashboard, agents and brokers will know how often a listing is viewed on each site, the average time someone spends looking at a listing, and the number of leads they receive from each website. Moreover, agents and brokers will provide sellers with automated weekly reports that allow sellers to see and compare how well their listings are performing online.

The burgeoning ListTrac recently announced it is partnering with Zillow to offer agents and brokers expanded reporting on their listings both on Zillow and across the Web. Today more than 200,000 agents are tracking a half-million listings using ListTrac.

About Rapattoni MLS
Rapattoni MLS is setting the standard with advanced features such as integrated GIS parcel mapping, an integrated member management and billing system, the industry’s most advanced RETS 1.7.2 data exchange system with RESO Data Dictionary 1.3 certification, integrated aerial photography, a robust statistics and trends analysis package, language translation, the Rapattoni Secure Logon system featuring Adaptive Authentication technology, and the ability to operate a convenient Single Sign-On (SSO) identity portal. Rapattoni MLS is compatible with the Internet Explorer®, Firefox®, and Safari® web browsers, can be operated natively on PCs and Mac® computers, and works seamlessly on popular smartphones and tablet devices using a touch-based interface.

About Rapattoni
Rapattoni Corporation has been serving the real estate industry under the same name and management going on 45 years. The company provides an array of integrated products and services for real estate associations and MLS organizations, including an internet-based MLS, association management software, Integrated Website Services, and key-less Rapattoni Secure Logon with SSO identity portals for online security and convenience, along with hosting and technical support for each service. Rapattoni’s MLS products are serving approximately 200,000 users nationally and its association management customers represent more than 80% of the nation’s REALTORS®. Rapattoni’s headquarters are in Simi Valley, California.

For more information, contact Rapattoni’s Public Relations department at (800) 722-7338 or visit the Rapattoni website at

About ListTrac

ListTrac, known as the “Google Analytics for listings,” is a complimentary, monitoring and reporting platform for real estate brokers, REALTORS® and sellers to measure user engagement data related to their listing content. ListTrac provides a holistic view of where and how listing content is being interacted with across the Internet. Located in Southern California, ListTrac’s team has been building innovative and novel tools for the real estate and mortgage industries for over 12 years.

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Media contacts:

Sabrina Steffen                                                                                                                                              Kevin Hawkins

Rapattoni                                                                                                                                                        WAV Group for ListTrac

(800) 722-7338                                                                                                                                             (206) 866-1220