A quick Google search brings up the definition of curator – it is a word derived from the Latin word curare – meaning, “take care.” A curator is a manager or overseer. Traditionally this word has a connotation of maintaining historical things because it is an official position in museums, but that is not the context intended here. The role of a curator in today’s business is to keep things current.
WAV Group Communications starts projects with an audit. We begin by understanding the variety of audiences that the company engages. We then take a look at how MLSs or technology companies, or brokerages are communicating with their audiences. What we find is typically dated, stale, gross.
Under the watchful eye of a curator, this never happens. A curator scours every touch point with every audience and keeps it clean and fresh. Agent images are always uploaded and there are no grey skulls. Old logos vanish and are replaced with new ones. Documents that have not been used or updated in years are refreshed. Social media updates happen every day. Press releases happen monthly. Intranets are hydrated with how-to tips, community stories, and celebrations. Consumer sites have daily contributions and newsletters go out on a regular basis.
A curator is not necessarily the person who creates all of this content. It’s a management and supervisory position that draws communications from across the enterprise to leverage the expertise of the organization. They find out from the help desk what the most common calls are and create a task to create training materials. They speak to leaders about successful strides in the business and work with a PR firm to distribute a press release. They monitor social media and build reports on reach and study effectiveness, and so on, and so forth.
I challenge you to take a few moments and look around your business. Look at every communication to every audience. I guarantee that you will find dozens of flaws. If you don’t have time to do this, hire us to do it for you. If you need a curator, we can step in and build the plan and kick it off. We can even train or hire someone to manage it after it is on the right track.
WAV Group Communications is a full service public relations and communications firm. We work on retainer with brokerages, technology firms, and MLS to create centers of excellence in communications. This effort is spearheaded by Kevin Hawkins, a veteran of more than 20 years in the real estate industry covering real estate, technology, and financial.