selma-heppIn an email dated January 25, 2016, Pacific Union CEO Mark McLaughlin writes:

“In a bold move within the residential real estate industry, Pacific Union names Selma Hepp to the newly created position of ‘Vice President, Business Intelligence’.  Selma joins Pacific Union from her position as Chief Economist for Trulia. Prior to Trulia, Hepp was Senior Economist for the California Association of Realtors and Economist for the National Association of Realtors, both trade organizations dedicated to the advancement of professionalism in real estate.

Selma’s Ph.D. in Urban Economics, complemented by her deep expertise in understanding market dynamics in the western U.S. will give our team of professionals’ insightful intelligence to help your clients make key decisions regarding how and where they will live.

Selma will further monitor and write commentaries on housing markets, urban economics, international housing markets, and demographic trends. She earned her Master’s degree from SUNY at Buffalo and a Ph.D. from the University of Maryland.

In 2016, Pacific Union will make significant investments in business intelligence and technology advancements. These investments are designed to gain thorough understanding from a quantitative perspective; client demographics and empirical market dynamics on a hyperlocal basis. Our investments will give Pacific Union Real Estate Professionals definitive buyer profiles and specific marketing tactics to access key buyer segments.

We intend to raise the bar in the real estate industry for interactive technology – complete with market data. You and your clients demand and deserve real-time data delivered in an easily consumable and interactive manner.

Selma is thrilled to join our team and offered this perspective. “Pacific Union’s vision and forward thinking uniquely positions this firm to become the leader in understanding California’s challenging housing market. The market is at a critical juncture that requires a close watch to anticipate its dynamic nature.”

Congratulations to Selma and Pacific Union from all of us here at WAV Group! Best wishes for a very successful 2016!