Centris is the MLS that provides services to 13,000 agents in Canadian Provence of Quebec. In an announcement today, they agreed to provide a new service to all of their members called Urbanimmersive. Urbanimmersive is a full suite of online marketing tools that includes photographers that create content to power videos, virtual tours, 3D Tours, aerial photographs, and other digital media. Normally, brokers and franchises would not appreciate the MLS delivering services like this, but Montreal is different.
Organized real estate would be at risk in Quebec if the Association of REALTORS® and the MLS had not stepped up their game. FSBOs were taking over the market five years ago. Since then, Centris has worked with brokers and franchises to fight back. The cornerstone of this battle is “Realtor Education” and their MLS consumer facing website – centris.ca. Here is the link to the English version of the site that adheres to the fair display guidelines: http://www.centris.ca/en/.