It is great to see MMSI continuing to develop out their membership platform by adding Single Sign-On. In the process of constructing this press release, WAV Group Communications interviewed a number of their customers and drew so much feedback about the new functionality that we helped MMSI turn the SSO announcement into a case study. In each customer story, you learn about a different way that Association and MLS customers of MMSI are strengthening their member relationships, becoming more efficient with how they deploy technology, and improving member access to products. It’s all pretty solid. Be sure to download the paper and take some time to catch up with MMSI at CMLS or the NAR Annual convention if you haven’t checked them out lately.


Press Release follows:







MMSI Case Study on Membership Engagement

Company Seamlessly Integrates SSO into Industry-Leading AMS

Severna Park, MD – September 25, 2018 – MMSI, makers of the Membership Director™ Association Management System, have announced the release of their integrated Single Sign-On (SSO) Service to drive member engagement through Association and MLS Member Portals.  To announce the release, they created a case study that reviewed three customers who are experiencing outstanding performance with the platform: Central Jersey MLS, Savannah Area REALTORS®, and Pikes Peak Association of REALTORS®.

“In many cases, associations are the shareholders of the MLS and often the providers of MLS services to REALTORS®. Over the years, agents have logged directly into the MLS or had to pass through a legacy dashboard and skipped the Association website altogether.  Users do not see the value in existing SSO Dashboards; they are busy pages full of buttons with no value added.  Now that changes,” says Mark Richburg, President of MMSI. “More than ever, this allows our Association and MLS customers to grab a crucial minute of the agent’s attention to remind them of the value of being a REALTOR®.”

With the launch of Single Sign-On functionality inside of Membership Director, the Member Portal becomes the gateway to accessing the Multiple Listing Service – it is the first time an SSO service has been so tightly integrated into a REALTOR®-focused AMS platform.  This profound feature gives organizations the opportunity to communicate in a personalized way with customers as they travel through the portal. For many Associations and MLSs, a single sign-on solution was previously unaffordable. Now that it is integrated into Membership Director, customers can easily access and use the many valuable services that are offered without breaking the bank.

For 33 years, MMSI has been a proven leader in providing REALTOR® Associations and MLSs with software to manage and engage their members. The most important component of Association and MLS management systems is the Member Portal. The portal allows agents to pay their dues, register for courses and events, vote in online elections, and stay engaged with the organization. “A key challenge for Associations and MLSs is drawing the agent’s attention before MLS login,” explains Mark Richburg, President of MMSI. “Now our Membership Director Member Portal is the gateway to the MLS and the many other applications that REALTORS® rely on, and we can extend our broker and agent engagement through the SSO integration.”

Check out a video of the new Member Portal here:

Download the case study here. You are free to publish the case study on your site. Please let us know if you would like to interview any of our executives or customers mentioned in this release.


MMSI’s Membership Director™ is the most intuitive, accurate, and customizable membership and accounting system for REALTOR® associations and MLSs. Celebrating 33 years of providing first-class customer service, we offer an industry leading, fully responsive, and ADA-compliant Member Portal, with integrated SSO Dashboard, optional Identity Management, and much more.  Visit to learn more.

Fully Responsive, ADA-Compliant Member Portal – Our new member portal becomes your members’ front door to all of the services you offer.  From a beautiful, clean dashboard, members can make payments, update contact information, register for courses and events, and see only the notifications that are important for them.  Calls to action guide members to their next steps in our industry-leading user experience.

Integrated Single Sign-On Service – For the first time in our industry, Single Sign-On Service is built right into your AMS platform.  With no third party system to maintain, members are granted access without the typical delays.  Commonsense access controls maintain security without onerous and expensive add-ons.

Media Contact:
Mark Richburg