WAV Group has written a lot about agent profiles, and usually with scorn. There is nothing that demonstrates a lack of professionalism than a profile with a grey cut out instead of a professional photo, or an empty bio page. In some small way, I hope that this quick article will stimulate a few more brokers, teams (groups), and agents to rekindle the professional flame and update headshots and bios now.
Have your agents answer these questions to get started:
Three words to describe me are _____________,_____________,and ____________.
My ideal morning is _______________________.
I dream of _______________________.
I am grateful for _______________________.
I love being a real estate agent because ___________________________.
My clients use these three words to describe me _______,_______, and _______.
Music you might hear in my car is _______________________.
My real estate experience includes ______________________.
I am excited to be a part of Brokerage Name because __________________.
When not working, I like to ____________________________.
Something that you may not know about me is that __________________.
Trust me, this is a fun exercise. You can do this at an office meeting by printing out a sheet of paper. A brokerage can make these questions part of the onboarding process.
If it is not working out and you just want to get the job done, consider hiring a copyrighter. If you want to see a well-executed strategy of framing agent brands – look at the agent pages that Compass creates for their agents. They endeavor to establish a unique narrative for each agent they hire.
If you want to see my favorite execution of agent headshots – head over to https://www.chaseinternational.com/agents/ – They just launched a new website developed by Inside Real Estate using the KVcore Platform. Here is a screenshot that shows how the agent photos are laid out.
As always, if you need help, hire WAV Group.