Head shot of Alicia BaileyIt looks like NAR is taking its job of telling the REALTOR(R) story to consumers across America very seriously. They just hired a consumer content heavyweight, Alicia Bailey, to help enhance the way the REALTOR® story will get told via video, print, radio, and experiential marketing!  Looks like the NAR Marketing team is hitting the big leagues!

Can’t wait to see the new partnerships and creative that Alicia will bring to the team!

Love to see all of the marketing energy that has been generated since Victoria Gillespie joined the NAR team!

Way to go!

Full Press Release Below:


News Release


For further information contact:

Mantill Williams, 202/383-1128




New director of creative and marketing strategy to lead organization’s marketing and brand alignment

WASHINGTON, April 25, 2019—The National Association of Realtors® (NAR) today announced an addition to its integrated marketing communications team to enhance its member and external communications. Effective May 6, Alicia Bailey will become NAR’s director of creative and marketing strategy. She will report to Susan Welter, NAR’s vice president of creative and content strategy.

“Alicia brings nearly 20 years of content, brand and communications experience that will elevate the quality of our marketing and member communications,” said Victoria Gillespie, chief marketing and communications officer of NAR. “She will be integral in ensuring consistent branding and messaging across the organization.”

Bailey joins NAR having worked at some of the biggest and most successful TV shows ever, including “The Oprah Winfrey Show,” HGTV’s “House Hunters,” “Love It or List It” and the Emmy award winning talk show “Steve Harvey.” Throughout her career, she has developed communication strategies aimed at nurturing corporate relationships, created and distributed on-brand content materials and brought conceptual ideas to life through all manner of on-air, print, digital, radio and experiential marketing. Most recently, Bailey served as the creative director for daytime’s “go-to” destination for the best in lifestyle and entertainment TV, “Pickler & Ben.”

“I am excited to take on this new role at NAR and use my wealth of marketing, branding and creative experience to tell compelling stories on behalf of our members and property owners,” said Bailey. “I look forward to further building NAR’s brand, creating value for our members and amplifying our voice in the real estate industry.”


Information about NAR is available at www.nar.realtor. This and other news releases are posted in the newsroom in the “About NAR” tab.