Business affinity marketing is a keynote in developing a strong business in any real estate region. For many years, HUNT Real Estate has maintained exclusive relationships with the National Sports franchises that operate in Buffalo New York, namely the Buffalo Sabres of the National Hockey League and the Buffalo Bills of the National Football League. These relationships not only reinforce HUNT’s commitment to community evolvement but also provides a direct line of business with teams relocating players in and out of Western New York.
Western New York is among America’s legendary sports towns, especially in supporting the Buffalo Bills, who are having a remarkably great start to the season. HUNT Real Estate is marketed though the Bills organization to the Bills fans. The same is true of the Buffalo Sabres. As fans engage in those hometown teams, HUNT is being co-marketed as an affiliate and trusted brand.
“HUNT continually proves to be the most trusted real estate company in Western New York,” added Dan Misko, Pegula Sports & Entertainment Senior Vice President of Business Development. “Searching for a home is a very important time in everyone’s life, and we see firsthand the positive effects HUNT’s expert agents have throughout that process with our players, our staff, and our fans. We look forward to many more years together as partners, accomplishing great things on the field and in our community.”
Teams do everything they can to help players and coaches relocate in and out of Western New York. “We have been working with these organizations for years, and relocating athletes and coaches requires a lot of expertise that our firm has developed over the years,” says Charlie Hunt, Chief Operating Officer for HUNT Real Estate Corporation. Many new players or practice squad players may be first time home buyers. Many of the younger junior coaches are in a similar situation. On the other side of the equation, you may have a superstar athlete with a family that is looking for a specific luxury lifestyle and working with the athlete’s financial managers to put the transaction together. In many cases, confidentiality is a featured service provided by HUNT.
This strategy illustrates a road map for other real estate companies that operate in communities that have professional sports teams. The same holds true for large corporate home offices. Brokers should create plans to develop relationships with any major employer in their area to create strong relocation relationships.
HUNT is one of many members of The Realty Alliance who have similar relationships with major sports teams in America.
About HUNT Real Estate ERA
HUNT Real Estate Corporation is the parent company of HUNT Real Estate ERA and operates over 50 branches throughout western and upstate New York, Massachusetts, and metropolitan Phoenix, Arizona. Founded in 1911, HUNT is the most successful family-owned and operated real estate company in New York State and is ranked the 41st largest real estate firm in the nation for closed transactions in 2017 by RISMedia. HUNT also operates a commercial brokerage, mortgage banking firm, insurance agency, title agency, an award-winning Relocation division, a residential building company, and a fee-for-service brokerage. HUNT’s mission is to build its presence through successful sales associates, to grow profitably, and to provide the highest quality of real estate and homeownership services. For more information about HUNT Real Estate, visit www.huntrealestate.com.