What’s a Realtor? That’s a question if you asked most consumers, they would likely incorrectly respond that a Realtor is a real estate agent or broker. The National Association of REALTORS® (NAR) is working to change that.

Last year, the NAR launched its first series of TV spots built around the core message “That’s Who We R,” as part of its national branding campaign.

Today, the NAR announced its newest series of new TV ads that ask consumers to “Look for the R.” The new spots, developed by global ad agency Havas Chicago, one of the world’s largest. The new core message is “Look for the R” and “calls upon consumers to turn to the iconic ‘R’ trademark as a beacon of integrity and clarity in real estate,” according to an NAR news release.

The new NAR branding campaign includes three different “Look for the R” TV spots, including 15- and 30-second versions entitled “First Real Home, “Raise the Bar,” and “Resource.”

The NAR will leverage these new spots throughout other video media touchpoints, including online video, streaming and terrestrial audio, social media, and branded content partnerships. The NAR also is making new content available, as it did with the first series, available for its members to leverage locally through social media, digital display, print ads, merchandise, and more.

The five “Look for the R” TV spots include “First Real Home,” “Raise the Bar,” and “Resource.”
Below are links to each commercial:

• First Real Home :30 – https://youtu.be/Igocnpk6jtc
• First Real Home :15 – https://youtu.be/_5BSR7FkK6c
• Raise the Bar :30 – https://youtu.be/6_80L6GjJbQ
• Raise the Bar :15 – https://youtu.be/MgXt-P0bSNQ
• Resource – https://youtu.be/wMULyFuaDi4

The NAR now has more than 1.4 million members, making the ability to leverage this new campaign by providing resources for Facebook in particular, remarkably powerful.

The WAV Group would love to hear your feedback on this new campaign, and we welcome your comments.


View the Full Press Release Here.