The category of CMA companies is highly competitive, making it difficult for agents and teams to land on the right product. To begin with, the MLS system has a free CMA. When agents look to differentiate themselves from other agents, the CMA plays an important role. All CMA programs are powered by the same data, so the presentation of that information is the difference-maker. For the longest time, listing presentations and buyer presentations of comps have been delivered on paper, or a PDF slide show sort of experience.
Last week, we had the opportunity to meet virtually with Cloud CMA Co-Founder, Greg Robertson who shared a preview of the new features being launched – called Cloud CMA Live. Best part is that these additional new features are included for no additional charge. If you are a current Cloud CMA user, there is nothing that you need to do. The upgrade is automatically added to all existing and future accounts.
Interactive Live Map View
Mapview is a great way to identify current listings, recently sold listings, and recently withdrawn or expired listings that are in the area of a subject property. Agents will quickly understand the visualization and how it will aid them in sharing market dynamics that impact the value of a property. Smooth.
Improved Property Comparison Feature
Agents know that when you are discussing comps with a client, you are talking about the differences in important property facts like square footage or lot size. Cloud CMA is probably the first company that calculates the percentage differences between properties and highlights them in red so that agents can quickly discuss these variables with a client. Very Nice.
Live CMA Presentation Feature
There is nothing better than sitting with a client to review. But…in today’s challenging COVID-19 circumstances, real estate professionals have needed to learn new tools like Zoom Meetings to get together with clients. Cloud CMA has integrated Zoom and a number of other popular meeting/screen sharing tools right inside of Cloud CMA so an agent can “Go Live” and present their CMA with a client or numerous people anytime, anywhere, and it is fully mobile-enabled. WOW!
My Favorite Cloud CMA Feature
We have always loved the feature whereby you can email an address to Cloud CMA and receive an email in less than a minute with a beautiful CMA. One agent told me a story about his regular use of this feature to amaze people he meets at is Friday watering hole. Whenever he introduces himself to someone new and shares that he is in Real Estate, he says – “Let me show you something really cool, what’s your address?” Boom – CMA is created, new friend is amazed. Here’s a video that shows how it works.