Americans are sitting on a record $17 trillion in home equity in the US. According to Cotality, the average homeowner has over $300,000 in wealth locked up in their homes.
What if real estate agents could help their potential sellers see how they could increase their net proceeds by $100,000 or more? What if agents could reach out to past clients and “wow” them with a free AI tool that reveals how they can maximize the price of their home by leveraging the newest – and perhaps most powerful way – to sell a home?
Research from the National Association of Realtors tells us the number one source for agents’ new business comes from past clients – and their referrals. But what can you offer them that will spark their interest in talking to you about selling their home soon?
Unlock listings by describing a new way to sell
Chances are, most of your sphere has never heard of a presale renovation. It’s even more likely that few are aware of presale renovation firms that work with agents and homeowners to provide all the upgrades needed, plus the financing to pay it off at closing.
Presale renovation can be the ideal catalyst to spark a new dialogue. Today’s market is no longer about just selling as-is. It’s about maximizing value through strategic updates without the homeowner having to pay a dime upfront.
But do you know the ins and outs of presale renovations? Can you give your potential sellers what they need to see what it would look like: the budget and the strategic improvements they’ll need for their home? Do you have real-world examples where you can share the details of sellers increasing their home’s proceeds by $100,000 or more by working with a presale renovation firm?
A new benchmark study paves the way
Revive, a leading presale renovation powerhouse, recently released a groundbreaking document – The Revive Renovation Report. It is far and away the most comprehensive resource for helping agents quickly get up to speed on this blazingly hot trend.
This free, 45+ page report does a deep dive into how presale renovations can help sellers achieve their number one goal: to maximize their sales price.
Proof in the numbers
Well-researched and highly organized, the Revive Renovation Report is chocked full of presale renovation data and documents its sources. This includes Revive’s internal research, which shows their sellers average an increase of $145,000 in profit with a presale renovation.
That’s a typical ROI of triple-digits: 112%. There may not be a faster path to being seen as a hero to your past clients than delivering thousands of dollars in additional sales profits.
Real-world examples
The Revive Report details real-world examples, revealing all the financial numbers. One example is a home in San Clemente, CA. The “as-is” price was $2.7 million, but Revive saw that the potential was much higher.
Revive made strategic renovations of $500,715, propelling the final sale price to $3,400,000. That’s a staggering $700,000 over its as-is value, resulting in an additional profit of nearly $200,000.
Another impressive example from the report is an Austin, TX home with an “as-is” value tagged at $900,000. A $114,346 renovation investment by Revive led to a final sale price of $1,205,000. The extra profit was $190,654. That’s an ROI of 167%!
While individual results will vary, Revive’s website, under its Case Studies section, features dozens of real-world success stories from agents who have helped their clients maximize their proceeds without any out-of-pocket expense. Most importantly, Revive discloses all financial details of each presale renovation.
The new AI advantage
AI impact on real estate now includes presale renovation. Revive Vision is accessible under Agent Tools at revive.realestate. It leverages AI to give agents and homeowners an instant, data-driven look at how their property stacks up against neighborhood conditions. This feature helps agents show sellers how a presale renovation could realistically play out, offering a clear budget estimate upfront.
This new AI tool helps agents bring valuable, tangible data into listing presentations, setting them apart from the competition.
Start a conversation
The key to leveraging presale renovation is for agents to begin integrating it naturally into all client communications: on their websites, in their blogs, for social posts, and past client emails.
It starts by reaching out to past clients with a simple question: “Did you know about a new way to sell your home that unlocks even more of your home’s value?” Once homeowners’ interests are piqued, you can share insights from the Revive Renovation Report.
Past clients and others in your sphere are more likely to begin a conversation when they see real numbers and the potential return on investment, and understand that they won’t need to pay upfront. Revive AI is an express path to showing them how it could work individually for their home.
Removing the No. 1 pain point
As detailed in the Revive Report, many homeowners hesitate to take on renovations because of cost concerns or the fear of disruption. The role of a knowledgeable agent becomes crucial to allay these concerns. Agents can explain how Revive covers the costs until closing and manages the entire process, from contractor selection to final inspections. This takes the stress off the homeowner and keeps the project on track versus a do-it-yourself route.
Competitive differentiation
Agents who understand and promote presale renovation as a viable strategy can set themselves apart. As today’s market balance shifts from the seller to the buyer, being the agent who offers innovative solutions like this makes the agent memorable and valuable.
Making presale renovation a table stakes conversation and exploring it as a potential option during every listing presentation shows that the agent’s interests are aligned with their sellers: to maximize their profits.
The timing couldn’t be better
The winds are changing nationwide. Inventory is rebounding. Days on Market are lengthening. The presale renovation conversation helps agents differentiate themselves and deliver real value to their clients. It shows agents are being proactive, knowledgeable, and committed to getting their clients the highest possible sale price.
The Revive Renovation Report and Revive Vision are free tools to show agents how to present a compelling, data-backed case for renovations that maximize profits. Agents who embrace the new way to sell, by working with a presale renovation firm, will be the ones who remain the local go-to agents homeowners want to hire.
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