At this year’s NAR Legislative Meetings, well-known REALTOR®, educator, and author Marki Lemons Ryhal offered a new way to use artificial intelligence as a political advocacy engine. She reframed this unconventional use of AI by giving practical examples for brokers, agents, and association staff to engage with AI in scaling their influence.
If you’ve been thinking of AI strictly as a marketing or productivity tool, here’s another reason to think outside the standard AI box.
Use your content to drive engagement
One strategy is deceptively simple: combine a strong call-to-action with your tone and let AI scale it. She showed how she started with a top-performing Facebook post related to advocacy. The post was touting how NAR helped ensure buyer agent compensation with a VA loan to benefit our Veterans.
She took that post and uploaded it into ChatGPT. Assuming you have trained your paid version of ChatGPT to remember your style, tone and messaging, you can do the same. Using one social post, you can prompt ChatGPT to help you generate a new blog post, newsletter article, and even a news release on this same topic.
The result? One message repurposed for many formats, all in your words and, most importantly, in more hands. The core idea is to use AI to multiply your influence.
Pair national priorities with local relevance
NAR talking points are great for meeting with local representatives. However, AI can help brokers and their agents become more influential when they connect these national NAR priorities to the issues that matter in their local market.
The process to leverage AI? Download PDFs from NAR’s site, upload them into ChatGPT, and ask it to create custom summaries, talking points, explainer blogs, and social posts that reflect what’s happening in your backyard.
Better yet, look to your state and local associations for their policy goals and reports. Upload those PDFs into ChatGPT and ask to create more localized advocacy messaging.
Want a 30-day advocacy content calendar? Ask AI to generate one based on your local legislative goals and community demographics. It can format it in Excel, suggest initiatives, and even pair them with visibility actions. AI can become your local political policy brainstorming machine.
Innovative advocacy funding
Marki noted how AI can also support non-dues revenue and fundraising efforts. Example: Engage your sphere to use AI to create art, print it on canvas, and contribute it for an online contest culminating with an AI art auction for donations, helping to raise money to support advocacy efforts.
You also can ask your favorite Gen AI bot for ideas on other innovative ways your brokerage or agents can generate revenue to support advocacy causes. It’s another way to leverage AI to amplify individual broker or agent efforts.
AI can give advocacy a bigger impact
Influence is measured by production and impact. Advocacy only works best when local messages land: when it’s understood, remembered, relatable and shared. AI can help make that happen.
You don’t have to be a policy wonk or a tech wizard. You need to think outside the box when using AI for more than just content creation.
Remember, influence isn’t given – it’s earned. AI can help you earn it faster.
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