When you think about what makes a great listing, photos are at the top of the list. They’ve been a non-negotiable for years. You wouldn’t post a property without them—because buyers expect them, and sellers know they’re essential.

The same shift is happening with floor plans. Our new WAV Group Floor Plan Consumer Interest Survey shows just how far consumer demand has grown. 82% of buyers believe the industry should require a floor plan on every listing.

And it’s not just about meeting expectations. Floor plans deliver results:

  • Higher engagement
  • Longer time spent on listing pages
  • Stronger buyer interest

Buyers say floor plans help them picture life in the home, understand the layout, and make faster, more confident decisions. Sellers see them as a sign of professionalism.

Forward-thinking MLSs are already taking action. Some are making floor plans standard—and seeing positive results in consumer engagement almost immediately. Technology has made creating them simple, quick, and affordable. In many cases, it takes less than five minutes.

If photos are the baseline, floor plans are the next step in staying competitive and delivering what today’s buyers want.

[Download the WAV Group Floor Plan Consumer Interest Survey] and see the data for yourself.