Listings flood online platforms every day, leaving buyers scrolling quickly and often forgetting what they’ve seen. What makes a home and or a brokerage stick in someone’s mind isn’t just the square footage or the list of upgrades. It’s the story.

That’s where video comes in. Video is one of the most powerful storytelling mediums, and in real estate, it has become a strategic advantage for brokerages, top producers, and teams who want to elevate their brand, recruit talent, and attract the best offers for their clients’ homes.

Why Video Works So Well in Real Estate

Unlike static images or text descriptions, video combines movement, emotion, and narrative. A well-produced video gives buyers not only a sense of what a property looks like but also what it feels like to live there. It humanizes the agent or team behind the sale and allows brokerages to communicate their unique brand personality in a way that sticks with clients.

When video is story-driven, showcasing the lifestyle a home offers, highlighting community features, or telling the journey of a successful agent or team—it becomes more than marketing. It becomes connection. That connection builds trust, and trust drives offers and recruiting success.

LeadingRE + Xunami: Elevating Storytelling Through Video

Recognizing the power of video to transform real estate marketing, Leading Real Estate Companies of the World® (LeadingRE) has welcomed Xunami into its Solutions Group. Xunami specializes in cinematic, social-media-ready video that does more than showcase properties. It amplifies a brokerage’s and the listing agent’s identity and values.

From concept through production, the company blends strategy, creativity, and advanced tools like AI, CGI, and professional videography to deliver videos that grab attention in crowded feeds. For brokerages, that means:

  • Differentiation: Standing out from competitors with content that looks and feels high-end.
  • Recruiting Power: Attracting top agents who want to be associated with an innovative, brand-forward company.
  • Property Performance: Giving listings an extra edge that leads to more online engagement, more showings, and stronger offers.

As Jason Randolph, co-founder of Xunami, explains: “This partnership is about more than content—it’s about helping incredible companies share their stories and continue leading the way in real estate.”

A Strategic Advantage for LeadingRE Members

With Xunami as part of its Solutions Group, LeadingRE is providing its global network of 550 market-leading firms with direct access to premium video solutions. These cinematic, story-driven videos not only showcase properties and communities in their best light but also help brokerages strengthen their brands and support their agents’ success.

As Jim Psyhogios, vice president of strategic engagement at LeadingRE, noted: “Xunami’s premium, real estate–focused content solutions will empower our members to elevate their marketing and stand out as leaders in the industry.”

What This Means for Brokerages and Teams

If you’re a brokerage leader, top producer, or team, think about the story you’re telling right now. Are your properties getting the spotlight they deserve? Do potential recruits see your company as cutting-edge? Does your marketing reflect the lifestyle and community you’re selling—not just the square footage?

Video storytelling is the medium that answers “yes” to all of these questions. Done right, it can transform your business and give both your brand and your listings the “extra special something” that leads to attention, offers, and long-term growth.