At WAV Group, we’ve been saying for a while that the MLS will play a decisive role in how AI evolves in real estate. UtahRealEstate.com, led by CEO Brad Bjelke, just gave us the clearest proof yet. To our knowledge, they are the first MLS in the nation to launch a Model Context Protocol (MCP) server.
This is a big deal. The MCP server is what allows brokers, agents, and their technology partners to securely ingest MLS records into their own AI workflows. Without it, we end up with a dangerous patchwork of duplicated databases, scraped data, and uncontrolled integrations. That’s not only inefficient, it puts data accuracy, compliance, and consumer trust at risk.
UtahRealEstate.com’s decision is grounded in a philosophy they’ve held for years: technology sovereignty. They’ve always believed that MLSs should own and control the technology that sits on top of broker-contributed listings. Rather than outsource everything, Utah has built much of its own stack. That sovereignty is what made it possible for them to lead the way with MCP.
Consumers in Utah already know UtahRealEstate.com as a trusted place to search for homes. That site became the launchpad for the MLS’s first generative AI initiative. Now the focus is shifting inward, embedding AI natively into the solutions brokers and agents use every day. This isn’t about bolting on a chatbot. It’s about weaving intelligence into the core of the workflow.
As AI reshapes our industry, this much is clear: the MLS that provides the MCP server becomes the source of truth. That’s how brokers and agents will access their data in the age of AI — directly, securely, and with the right guardrails in place. UtahRealEstate.com is showing all of us what that future looks like.
Watch our conversation with Brad Bjelke below!
Get in touch below to explore how MCP servers support data accuracy and compliance.
