In today’s digital-first real estate environment, a brokerage’s website is often the first impression, the recruiting tool, the lead generator, and the long-term brand builder—all rolled into one. But with so many technology options and rising expectations from both consumers and agents, many brokers are asking:

Is my website really pulling its weight?

To help answer that question, we’re launching a nationwide survey to get honest, data-backed insights from brokers of all sizes—from small independents to regional powerhouses and national franchises. And we want to hear from you.

This 3-minute survey is designed to uncover what brokers are really thinking when it comes to their web platforms:

  • Are broker websites still worth the ongoing investment?
  • What criteria are brokers using today to select their website provider?
  • How are brokers measuring success from brand visibility to consumer engagement to agent satisfaction?
  • What features are must-haves, and what’s just fluff?
  • Which vendors are actually delivering real value?

We’ll also be identifying which website providers are earning the highest satisfaction scores—and what factors are driving broker loyalty and results.

There’s no one-size-fits-all answer, and that’s exactly why your input is so important. Whether you’re running a boutique office in a single market or overseeing multiple locations across state lines, your experiences matter.

This research will help website developers understand what brokers truly need today—and where there’s room to improve. By participating, you’ll be helping to shape future enhancements, features, and pricing strategies that work for you, not just the tech team.

Why Participate?

  • You’ll receive a $10 gift card as a thank you
  • Your 3-minute feedback will directly influence the future of broker website technology

We believe every broker deserves a website that works as hard as they do. Whether your site is a recruiting magnet, a lead engine, or just a digital business card, this study will help clarify what success looks like—and how to get there.

Take the survey now

Thanks in advance for your candid feedback. Let’s raise the standard together so brokers everywhere can benefit from smarter, more effective digital tools and compete effectively.