Real estate isn’t about selling homes. It’s about selling a service. Every listing, showing and negotiation reflects an agent’s craft, the skill, trust and expertise that turn transactions into relationships. Yet for years, the industry’s marketing focus has centered on properties, not people. Platforms such as Renowned are focused on changing that.
From listings to local expertise
Renowned, created from the merger of RateMyAgent and Curated Social, represents a shift toward what it calls Local Expert Marketing, or LEM. The idea is simple: consumers choose people they trust, not listings they find online.
By combining RateMyAgent’s verified review engine with Curated Social’s automated marketing tools, Renowned helps agents turn proof of service into consistent, shareable storytelling across Google, social media, brokerage websites and AI-powered search.
This approach moves the focus from inventory to identity. When buyers and sellers look for representation, they want credibility, connection and competence. Local Expert Marketing delivers that at scale.
With home sales projected at 4.06 million in 2025, far below the 10-year average, every client interaction counts. Brokerages that continue to spend primarily on property advertising risk blending into a crowded feed of sameness. Those that highlight their people, authentic, reviewed and visible, will stand apart.
According to the National Association of REALTORS®, nearly 70 percent of consumers hire the first agent they contact, often based on online reputation. The message is clear: reputation is now the first showing. Renowned’s integration gives brokerages a way to make that showing automatic, consistent and measurable.
Another thought: Real Estate Agents and Brokers are not syndicated by IDX. They are authentically yours to market. Using Renowned, you have a strategy that celebrates your people.
Automation makes this possible. Renowned takes verified reviews, transaction updates and client feedback, then turns them into branded, polished content without requiring agents to manually post or design.
Customer Testimonials
OMNI Homes International founder Calvin Case said the biggest benefit is scalability: “a way to power consistent marketing for all agents without increasing workload.”
At RE/MAX Professionals, Brad Whitehouse added, “Consistency is something we could never accomplish without Renowned.”
RealtyONE Group leaders Erin Carmona and Ben Zallaha said the system “turns reviews and sales updates into polished posts that keep us visible without us lifting a finger.”
About Renowned
Renowned is the real estate industry’s first fully integrated suite of Local Expert Marketing (LEM) solutions. Its LEM platform includes the award-winning, consumer-facing brand RateMyAgent and Curated Social. Renowned’s automated LEM engine turns verified reviews, past performance, listings, and hyperlocal insights into content that wins trust and builds agent reputation across the digital channels that matter most. By delivering always-on, done-for-you marketing, Renowned helps brokerages improve agent recruiting, retention, and results. Learn more at renowned.com.
Elevating the profession
For years, WAV Group has advocated for agent ratings as a cornerstone of consumer trust. Verified performance data allows the industry to move from property marketing to professional marketing, showcasing the expertise that defines the real estate service.
As market conditions tighten, platforms that highlight the agent’s brand and demonstrate real value will become indispensable. Renowned’s launch marks more than a merger, it’s a reminder that real estate is a people business, not a product business.
Homes may be the result, but service is the offering. The future belongs to those who market their expertise as well as they market their listings.
