About Marilyn Wilson

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So far Marilyn Wilson has created 567 blog entries.

Zillow and Agent Ratings

WAV Group has been talking about Agent Ratings for a long time now. We published a white paper on the topic in December of 2008. Around the internet, everything gets rated - consumer products and services of every type. It was not a terribly hard forecast to imagine that someone would emerge to become the epicenter of the Agent Rating. There have been a number of successful efforts in Agent Ratings - perhaps the leader in the space has.been QualityCertified or QSC.  They pioneered the landscape and have a methodology of insuring that real customers give real ratings. To my knowledge [...]

By |2018-11-08T02:43:58-08:00December 14th, 2010|Main category|Comments Off on Zillow and Agent Ratings

How about a new real estate organization to separate the wheat from the chaff?

Lani Rosales at Agent Genius.com wrote an interesting article about whether there are too many REALTORS in the market at this point. While I understand why many would suggest that the market may, in fact, be oversaturated, I would argue that NAR serves a valuable purpose as a political organization. The more members, the more influence.  There’s nothing wrong with its role as THE advocate for the real estate industry. Instead of trying to revamp NAR, I would love to see a new organization meant only for top producers and  highly trained professionals new to the industry. The entry stakes would be [...]

By |2018-11-08T02:43:10-08:00November 13th, 2010|Main category|Comments Off on How about a new real estate organization to separate the wheat from the chaff?

Attention Buyers Agents – Do not Give Away one of your Most Valuable Marketing Tools!

Are we going to give yet another marketing advantage away to third parties? Hard times call for hard measures….we need to be aggressive as we can and leverage every marketing tool available to us.  We need to provide consumers with the information they require.  To stay at the center of the transaction real estate pros need to provide consumers the information they want in the way they want it. What is the one of the most important marketing tools top producers can provide -  feedback from past clients. As noted in the WAV Group paper entitled Your Secret Weapon, Your Reputation, [...]

By |2018-11-08T02:42:27-08:00February 14th, 2009|Broker-Agent Information, Main category|Comments Off on Attention Buyers Agents – Do not Give Away one of your Most Valuable Marketing Tools!