This week, Inman News Ran a story about the challenges that calREDD is facing with their new installation in Lake County California.  For those of you not familiar with the California, this is the county north of Sonoma County, about 1.5 hours north of San Francisco (depending on traffic).  The color chosen of the Inman news article did not paint calREDD in a very favorable light.  As some of you are aware, calREDD is not an MLS system, they are a new Statewide MLS - with their own rules, regulations and MLS system.  Conversions of this magnitude are never easy or [...]

Real Trends, well known for their annual Top 500 Brokerages list for the United States market is launching a new program called the Top 100. For the first time, REAL Trends is now composing the rankings of the leading residential realty firms in Canada. This program can be used as a great marketing tool for brokerages in their local marketplace to demonstrate their leadership, vision and business success. […]

Most of us in the Real Estate Technology space understand that building applications for Facebook is a pretty interesting strategy for real estate.  Roost just launched a Facebook application and a pile of IDX vendors have Facebook applications.  The Roost and IDX applications all serve to allow consumers to search for property from a Facebook page. Imagine my surprise when I learned that Second Porch recently closed on a round of $1 Million in Angel funding to promote rental houses on Facebook.  Take a look at this press release and let us know what you think. […]

Marketing spin can sometimes get out of control – especially with social media.  That recently happened to Keller Williams, who make a claim as the Number 1 Real Estate Company.  Obviously Keller Williams agents and franchisors were thrilled to learn this.  They went about the internet on Facebook, Twitter, Linkedin, and Blogs announcing their new stature to the world.  As it turns out, they are Number 1 in the number of friends they have on Twitter and Facebook among four national franchise competitor brands who are close to Keller Williams in associate count on a particular date and time according [...]

Sean Silverthorne, Editor of the Harbard Business School’s Working Knowledge shares some interesting perspectives about how to get the most out of your work day. I hear often from MLS execs that they just don’t have enough time in the day to get their key strategic priorities done. They get consumed with the day to day operation and the little details that can eat up hours of their day. Read Peter Bergman’s example here – it will probably sound all too famiiliar. ” “Hey, I see your door is closed, but can I interrupt you for just a second; its [...]