STRATEGY that shapes your future

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The Difference is Action

The WAV Group Agile Strategic Plan is a comprehensive strategic planning process which helps an organization uncover major opportunities to build and execute action plans to achieve major objectives.

In order for a strategic plan to be effective, it needs to compare the organization relative to broader market trends observed from similar organizations within the real estate industry. WAV Group is the most integrated real estate consulting firm with the perspective to help organizations define their position in the marketplace.

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Agile Strategic Planning

Global Perspective

At WAV Group, we work with all industry participants. This global and focused industry perspective enables organizations to find their optimal market position.

Action

Execution is everything. WAV Group agile strategic plans identify common hurdles and focus on the actionable steps organizations must take to accomplish the objectives we set together.

Process, Not an Event

Keep leadership motivated and accountable with measurable key results. WAV Group is your partner to check in on progress and continue to monitor industry changes throughout the year.

The Value of Peer-to-Peer Perspective

WAV Group’s managing partner, Marilyn Wilson, and ValleyMLS CEO, Josh McFall, discuss the value of having industry-wide key performance indicators to set the stage for strategic decisions in your organization.

Testimonial

So many strategic plans only highlight broad directions or repeat predictable priorities. The WAV Group delivered a true blueprint for action with specific – and attainable – tactics and deliverables that encouraged our team to take ownership.

The process started with Marilyn acting as a world-class facilitator: She challenged us to think past today, consider disruptive scenarios and focus on our core strengths and value proposition as a state association to our members and partners.

The staff and Board of Directors were energized and eager to move forward – I’ve never seen a planning process end with a standing ovation before! WAV Group and Marilyn really delivered beyond our expectations.

Mark Fisher, CEO - Indiana Association of REALTORS

Hire WAV Group

Name*
First Last
Email*
Enter Email Confirm Email
Phone*
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Marilyn WilsonManaging Partner

Recent Posts

Beyond Dues and Fees: The MLS Case for Non-Dues Revenue Done Right

Victor Lund2026-09-23T06:59:19-07:00September 23rd, 2026|Comments Off on Beyond Dues and Fees: The MLS Case for Non-Dues Revenue Done Right

Association Dues and MLS subscriptions will never fund the MLS you need to operate. MLSs and boards that keep treating non-dues revenue as a side hustle are leaving money on the table. The associations and MLSs winning this decade aren't the ones chasing the next shiny vendor deal. They're the ones building disciplined, recurring non-dues revenue programs that make membership more valuable without stepping on the one thing that keeps brokers writing checks to the MLS: their own product differentiation.

Why Are So Many Great Association Executives Getting Fired? Part 2: The Failure Happens Before They’re Even Hired

Marilyn Wilson2026-02-24T11:02:42-08:00February 24th, 2026|Comments Off on Why Are So Many Great Association Executives Getting Fired? Part 2: The Failure Happens Before They’re Even Hired

About a year has gone by since my last article about why great Association Executives are getting fired and the landscape hasn’t improved much so I’m back at it. My observation is that many Association Executive failures don’t start with the CEO. They start with a board that never defined what success actually looks like. Six, twelve, or eighteen months later, everyone is frustrated. The board says the CEO “isn’t the right fit.” The CEO feels blindsided.. Confidence erodes. Staff morale drops. And another talented executive exits the industry wondering what just happened, sometimes after a very expensive lawsuit.

Omni MLS to Focus on New Home Inventory

Victor Lund2024-09-24T07:19:27-07:00September 19th, 2024|Comments Off on Omni MLS to Focus on New Home Inventory

This development follows the recent settlement with the National Association of REALTORS® (NAR) and underscores Builders Update commitment to fostering robust relationships between agents and builders.