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MLSs need to protect their brand

Real Estate agents and brokers somehow believe that the keyword “MLS + CityName” is an important search term to drive qualified visitors to their website. According to the WIN Reports by WAV Group - these agents and brokers are correct! The search term MLS+cityname, like San Francisco MLS is very popular - and this is true of every metropolitan area that we study. The reasoning is also sound - the MLS has the most accurate and complete listing data on the internet and it is a great place to find a qualified agent. Why wouldn’t a consumer want to start their real [...]

By |2018-05-03T21:25:53+00:00February 3rd, 2011|Main category, MLS Insights|0 Comments