MLSs need to protect their brand

Real Estate agents and brokers somehow believe that the keyword “MLS + CityName” is an important search term to drive qualified visitors to their website. According to the WIN Reports by WAV Group - these agents and brokers are correct! The search term MLS+cityname, like San Francisco MLS is very popular - and this is true of every metropolitan area that we study. The reasoning is also sound - the MLS has the most accurate and complete listing data on the internet and it is a great place to find a qualified agent. Why wouldn’t a consumer want to start their real [...]